8 marketing emails to send to your list at the end of the year

8 examples of marketing emails to send to your email list

1. Share student success stories

One of the most powerful marketing and sales tools is customer success stories. That is why we always encourage you to include them in your sales page for your online course and encourage you to ask for reviews.

As the end of the year approaches, you can send out a series of emails to your email list that each feature a different success story from your students who are enrolled in your course. If you have the ability and your students are willing, you can even film an interview and share it with your email.

It’s a great way to show your email list that your courses are indeed worth the investment and can offer them a transformation. And if you only have digital products, you can still share the reviews of people who have used your products and found success.

2. Get personal

One way to build trust and connect with your audience is by allowing your personality to shine through, and by being vulnerable with your audience. You don’t have to share every single personal life detail, but if there is an uplifting moment, or a life lesson you want to share, doing it via email can be a great way to nurture your email list.

Sharing a personal story allows your audience to find a way to connect with you on a deeper level, and find a way to relate to you. We, as humans are always looking for a connection, so if you feel comfortable, use this time of the year to share something personal with your email list.

3. Run a limited-time challenge

Running a limited-time challenge related to your niche for your email list is a great way to engage your email list and even entice them to purchase your products. It’s best to run a week or so-long challenge, and during the duration, send out a series of emails that encourage people to participate and go through the challenge together.

It’s a good idea for a year-round email campaign, but it might be especially good at the end of the year because people are online more often, and they might be motivated to change before the new year starts.

A couple of years ago, marketing expert Jenna Kutcher organized a 7-day challenge to grow an email list to 1,000 leads. It was a great challenge that included basic information from her email marketing course, where she encouraged her list to participate and get started with email marketing.

Over the course of the seven-day period, she shared her tips and advice on how to start from scratch and set up a system that helps people grow their email lists. At the very end, she offered people to join her email marketing course which goes more in-depth about how to master your email list building.

This can be a great way to engage your email list and upset your courses at the same time.