Bakkt acquires 30% company in Japan that will now boost a Bitcoin treasury

Bakkt becomes the largest shareholder of Marush Hotta, company that will now be called “Bitcoin.jp” and will promote a treasury strategy based on the main digital currency and other assets.

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• Bakkt will acquire 30% of Marush Hottawhat will be called Bitcoin.jp.
  
• The American firm plans to integrate BTC in the financial operations of the Japanese company.
  
• Phillip Lord, president of Bakkt International, It will be the new CEO of the firm in Japan.

Bakkt Holdings (BKKT)American company linked to the digital asset ecosystem, has announced that it will become the largest shareholder of the Japanese company Marush Hotta Co., Ltd., which quote on the Tokyo bag. The agreement includes the acquisition of approximately 30% of the shares held by the conglomerate Rizap Group.

As reported Bakkt In a statement, after the approval of the shareholders, Marush Hotta will change your name to “Bitcoin.jp” and will adopt a new corporate policy focused on investment in Bitcoin and other digital assets.

A new stage: Bitcoin In the center of the strategy

The operation represents a decisive step in the evolution of Bakkt Towards a model of “Crypt Treasury“

In June of this year, Bakkt presented a plan to raise up to USD $ 1 billion for this purpose. A month later, he launched a public offer for USD $ 75 million, with part of the funds reserved specifically for Bitcoin purchases. Although the price of its action suffered a fall after the broadcast, the announcement of the new acquisition points to a reaffirmation of its long -term strategy.

Japan as strategic springboard

The American firm highlighted the favorable regulatory environment of Japan as one of the determining factors for this decision. Akshay naheta, executive co -director of Bakkt, He pointed out that the Asian country represents a “Ideal platform for a Bitcoin -centered business.”

Naheta added that this transaction marks the beginning of the new global treasury strategy of the company. “We will work with Marusho Hotta to integrate Bitcoin into their operational and financial plans”Said the executive.

The new course includes not only a name change, but also an integral transformation of the corporate purpose. Although you must still receive green light from shareholders, the change would turn Bitcoin.jp in one of the few Japanese companies with an explicit policy of cryptoactive investment.

As part of the agreement, Phillip Lord, current president of Bakkt International, will assume the position of executive director of Marush Hotta. This measure reinforces the intention of Bakkt to take the operational and strategic control of the Japanese company, promoting from within its conversion to a model focused on Bitcoin.

While the exact financial terms of the transaction have not been revealed, Bakkt He indicated that more details will be shared as the process advances. The final decision will be subject to the approval of the shareholders of Marush Hotta.

Previous rumors

The American company has been subject to multiple strategic rumors in recent months. In November 2024, some reports indicated that Trump Media & Technology Group He had considered acquiring Bakkt, although to date no agreement has been completed in that direction.

This new movement towards the Japanese market could change the panorama. When combining western leadership, a brand aligned with Bitcoin and a clear regulatory market, Bakkt He seeks to position himself as a pioneer in the institutional adoption of cryptoactive from Asia.

Article written by a content editor. Edited by Angel Di Matteo / Diariobitcoin

Original image of Diariobitcoin, created with artificial intelligence, for free use, licensed under public domain

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