Barbie reinvents himself now that Mattel and Openai are associated
By Hannah Pérez
Mattel’s emblematic brands, such as Barbie, Hot Wheels and one, are about to reinvent themselves with AI. The toy giant is associated with Openai and could launch their first product as this 2025.
***
- Mattel reimagines his iconic toys with artificial intelligence lenses.
- The manufacturer of Barbie and Hot Wheels announced strategic association with Openai.
- They are expected to present their first product in alliance this year.
The iconic doll Barbie is close to evolving with the boom in artificial intelligence (AI) now that its manufacturer, Mattelhas begun to collaborate with the main reference of the sphere, OpenAI.
The world leader in toys announced a strategic alliance with the creators of Chatgpt to take the generative AI to the manufacture of toys. In a press release, Mattel He indicated that the objective of the association will be to take advantage of the technology of OpenAI To design, develop and launch innovative game experiences.
“Through the use of Openai technology, Mattel will carry the magic of AI to appropriate game experiences for her age with emphasis on innovation, privacy and security”the company wrote 80 years old.
As part of the agreement, employees of Mattel They will also have access to tools promoted by OpenAI as Chatgpt Enterprise for “Improve products development and creative ideation.”
The union between the two companies is expected to open a new dimension for the toy industry, allowing to reimagine the way in which children and families around the world interact with their favorite brands. Both companies have committed themselves in basic privacy and security principles for “guarantee positive and enriching experiences“To fans.
“Each of our products and experiences is designed to inspire fans, entertain the public and enrich lives through the game. The AI has the power to expand that mission and expand the scope of our new and exciting ways in ways“, Said Josh Silverman, director of Mattel franchises, in the statement.
OpenAi breaks into the toy industry with Mattel
The association occurs at a time of innovation in virtually all areas where Mattel does not want to be left behind.
The iconic toy manufacturer delighted the adult public in 2023 when he released the successful “Barbie” film and is now working on films based on other toys such as Hot Wheels, Polly Pocket and Masters of the Universe. Mattelwhich already has a range of lively content and live action for TV, it is also looking to innovate in the field of digital games.
Meanwhile, for OpenAIThe alliance marks a new territory. While the GPT creator has signed numbers agreements since the world broke out with his large language model in 2022, he had never collaborated with a toy manufacturer before. Alliances range from names as different from each other as Coca-Cola, Reddit and The Washington Postto name a few.
Even so, the movement is consistent with the general strategy of the company to integrate into all industries, and could give to OpenAI a support point in the growing entertainment arm of Mattelas it stands out Tech crunch.
A first product of Mattel promoted by AI could be announced as soon as at the end of the yearsaid the company. Founded in 1945, Mattel is known by the emblematic brands Barbie, Hot Wheels, Fisher-Price and ONEamong others.
Hannah Estefanía Pérez / Diariobitcoin
Image of Unspash
WARNING: Diariobitcoin offers informative and educational content on various topics, including cryptocurrencies, AI, technology and regulations. We do not provide financial advice. Cryptactive investments are high risk and may not be adequate for all. Investigate, consult an expert and verify the applicable legislation before investing. I could lose all its capital.
Subscribe to our newsletter
