BBVA advises customers to buy Bitcoin

The giant Bank of Spanish origin BBVA has begun to suggest its clients of high purchasing power to incorporate cryptocurrencies into their investment strategies. The recommendation is to allocate between 3% and 7% of the portfolio to assets such as Bitcoin (BTC) and Ether (ETH), according to each person’s risk profile.

With this decision, BBVA is positioned as one of the great global banking entities to adopt a proactive position towards the cryptocurrency sector. Although many financial institutions allow their customers to buy cryptoactive on their own initiative, it is still uncommon for a traditional bank to make this recommendation actively and directly.

According to Philippe Meyer, representative of BBVA Switzerland, the recommendation has been applied since September 2024, as part of its private banking service in the Helvetic country. However, they have now adopted a more direct approach: They advise customers to incorporate Bitcoin and Ether as part of a diversified portfolio.

For BBVA, The risk associated with these assets can be managed by moderate allocation. “With only 3% in cryptocurrencies it is already possible to improve the performance of a balanced portfolio without compromising its stability,” says Meyer. In the case of investors with a more aggressive profile, the bank allows to raise that exposure up to 7%.

Despite the warnings of regulatory bodies, which insist that cryptocurrencies constitute a volatile and risky market, BBVA affirms that the reception among its customers has been positive. In addition, Han anticipated that your investment recommendations will be expanded to other cryptoactives throughout this year.

The truth is that the renovated political support that Bitcoin has received in the United States, together with the record prices achieved so far from 2025 – re -racing the USD 112,000 – have been key factors to promote greater institutional adoption.

Proof of this is that, at the beginning of March, the president of the United States, Donald Trump, signed an executive order authorizing the creation of a strategic BTC reserve.

In addition, at that time, as Cryptonoticias reported, BBVA reported that it had received the approval of the Spanish financial regulator to formally offer the purchase and sale of Bitcoin and Ether in Spain. This in compliance with the Cryptactive Markets Regulation (MICA) in force in the European Union. Previously, in January, its Turkish subsidiary, Guarantei BBVA Kripto, launched cryptoactive services in alliance with the Exchange Bit2me.