Bitcoin breaks records but the big media hides it

Although Bitcoin (BTC) has closed the second quarter of 2025 with results that reflect some stability, a new report reveals that the main traditional financial means dedicated surprisingly limited coverage.

During the second quarter of the year, 18 International Information Portals published a total of 1,116 articles on Bitcoin. While some media adopted a positive or neutral approach, others were inclined to a more critical look. Together, 31% of the contents were positive, 41% neutral and 28% negative.

The most striking of the report, prepared by the Bitcoin Perception Market Analysis firm, is the poor Bitcoin coverage by elite financial media. The Wall Street Journal published only two articles throughout the quarterwhile Financial Times and New York Times barely reached 11 each.

Thus, the report indicates that this limited attention has occurred in the middle of a scenario in which the funds quoted in the stock market (ETF) based on Bitcoin reached record levels, and several large companies significantly increased their reserves in BTC.

In contrast, sites with greater editorial volume, such as Forbes, CNBC and Fortune, not only provided much broader, but also more balanced coverage. Forbes, for example, published 194 articles about Bitcoinwith a most positive approach on issues such as retail adoption, mining and institutional investment.

CNBC also held intense coverage, with 141 articles which reflect a position more aligned with the real dynamics of the market than with the traditional visions of the institutional sector. This is reflected in the study.

For its part, Fortune offered a coverage of 117 notes, standing out for a balance between skepticism and the recognition of the importance of BTC.

According to Bitcoin Perception researchers, the media landscape is divided into three great narratives: enthusiastic media that highlight the growing adoption, traditional spaces that are concentrated in controversies and legal aspects, and finally, elite firms that adopt an almost silent position on the subject. This last attitude is described in the report as an “ostrich strategy.”

It is also highlighted that even within large editorial groups there are notable differences. Barron’s, a publication focused on the stock market and part of the same group as The Wall Street Journal, published 65 articles on BTC.

Among the media with a more negative editorial line are The Independent and Fox Newswhich usually focus on issues such as crimes, fraud and cybersecurity. However, even these sites offered wider coverage than The Wall Street Journal.

The conclusion of the report is overwhelming: investors who are based solely on traditional media such as The Wall Street Journal or Financial Times can be obtaining an incomplete and outdated vision of the financial landscape. In a context where information is vital for decision making, this lack of coverage can generate strategic disadvantages.

Investors read The Wall Street Journal and Financial Times are systematically uninformed on the active class with better performance. This generates opportunities for those who read means that recognize reality.

Report prepared by Bitcoin Perception.

The report concludes with the reflection that Bitcoin no longer needs the validation of large financial means. Instead, the question now is whether these media can continue to be relevant outside one of the main economic innovations of the century.