Black Friday 2023 Creator Success
3. Put on the pressure with limited-time offerings, enrollment caps, and coupons
OK, perhaps putting the pressure on your customers is a bit dramatic. But for Black Friday especially, we’ve all seen the tactic of urgency put into practice. And when it comes to marketing, it works. We have a number of product features that can help your marketing game.
Limited-time access duration gives creators the ability to set time limits on product access for Free, One-Time, and Payment Plan pricing plans. You can customize your products so that all students/clients are unenrolled on the same specified date. Or, if you prefer, products can be set to access for a specified duration over a rolling period (for example, 30 days). Once the time limit expires, students can repurchase the product if it is still available.
Enrollment caps lets you cap the number of students you let into a course or product. For schools on the basic plan and up, you control the limit on the amount of students who can enroll in a course, coaching, or bundle product either by limiting the number of available seats, or by a specific number of days. This helps you put a sense of urgency on enrolling in a product knowing there’s a limited number of seats.
