Cloudflare partners with Visa, Mastercard and AmEx to make it safer for AI to buy for you
By Hannah Perez
In the future, AI will take care of your purchases on Amazon. Cloudflare is collaborating with digital payment giants to make this process more secure.
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- In the future, AI agents will do the shopping on behalf of humans.
- But today, these processes still present challenges, including the presence of malicious bots.
- Cloudflare is collaborating with payment giants to make agent commerce more secure.
🚨 Cloudflare joins Visa, Mastercard and AmEx to ensure automated purchases with AI.
The collaboration seeks to create a protocol that differentiates legitimate bots from malicious ones.
They develop the Trusted Agent Protocol to authenticate transactions.
The new era of… pic.twitter.com/qM4JJZWBXj
— Diario฿itcoin (@DiarioBitcoin) October 15, 2025
cloudflarethe leading cloud connectivity company, is collaborating with the world’s leading payment companies –Visa, Mastercard and American Express– to boost payments for artificial intelligence (AI) agents.
In a press release on Tuesday, cloudflare announced collaboration designed to create an authentication layer that enables AI agents to securely transact business.
The initiative is part of an effort to boost the emerging economy of the “trade agent”where autonomous software acts as a buyer on behalf of humans, facilitating purchases, negotiations and payments at millions of global merchants.
“The future of commerce is agent, and Cloudflare is building the foundation of trust for it”highlighted Stephanie Cohen, Director of Strategy at cloudflareexplaining that the collaboration seeks “solve challenges in agent trading, such as the need for robust systems to distinguish between trustworthy AI agents and malicious bots.”
“We are directly enabling developers, merchants and payment companies to innovate, ensuring security is inherent by design”Cohen added in the statement.
Protocol to make purchases safer with AI
The announcement represents a key step in the integration of AI into e-commerce. cloudflare and Visa have jointly developed the Trusted Agent Protocol, which incorporates the standard Web Bot Auth of cloudflare for payment networks to authenticate legitimate AI bots. This allows merchants to verify the identity and intentions of these agents, differentiating them from fraudulent traffic, and process payments with various methods, including credit cards, debit cards, and cryptocurrencies.
As part of the alliance, Mastercard will integrate Web Bot Auth on your platform Mastercard Agent Paywhile American Express You will use it in your agent commerce program, with the aim of offering personalized and secure experiences.
Agent commerce represents a transformation in the world of e-commerce or e-commerce, where AI agents act as personal shoppers, handling everything from searching for products, negotiating prices and managing subscriptions. However, there are challenges such as verifying intent and maintaining personalized relationships with customers.
Jack Forestell, Chief Product and Strategy Officer at Visa, added: “As AI agents begin to transact on behalf of consumers, a new era of commerce is emerging that demands trust, transparency, security and industry collaboration. Merchants should not have to choose between blocking bots and serving real customers.”
For his part, Jorn Lambert, Product Director of Mastercardhe emphasized: ““Agents have the potential to enable a much smoother shopping experience, but this will only be possible if the agent can be trusted and if merchants have the necessary tools to support this new era of commerce.”
Cloudflare powers agent commerce
This alliance is part of a broader effort to cloudflare for promoting agent commerce, including contributions to open protocols such as the Agent Payments Protocol and the launch of the Cloudflare NET Dollara stablecoin backed by dollars.
Additionally, the company has established the x402 Foundation in association with Coinbase to standardize payment protocols for agents. Additional partners such as Adyen, Checkout.com, Circle, Fiserv, Microsoft, Nuvei, Shopify, Webflow and worldpay They have expressed their support and will collaborate in the evolution of the framework.
Experts highlight that the convergence of AI and cryptocurrencies could enable instant and secure machine-to-machine payments, boosting an economy where billions of agents operate autonomously.
cloudflarewith its global network that blocks billions of daily threats, is positioned as a key player in scaling these trusted protocols to the Internet level. The company emphasizes that this initiative not only accelerates the adoption of agent commerce, but also unlocks the next era of digital commerce for consumers and sellers alike.
Article written with the help of AI, edited by DailyBitcoin
Image generated with an AI tool, under a free use license
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