Crypto media in Europe registered fall in web traffic after the application of the Mica Law

Traffic of more than 80% of the cryptocurrency specialized portals in Europe fell abruptly in the first quarter of 2025. This indicates that the new law Mica It had unexpected effects on news sites.

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• Most sites lost visibility due to lack of legal labels and risk warnings.
  
• Germany and France were the most beaten; Only a few portals managed to recover.
  
• Traditional financial media surpassed the crypt in visits and positioning.

The implementation of the law Mica (Markets in Crypto-Assets) In the European Union it had unexpected consequences for the digital media specialized in cryptocurrencies.

Although the legal framework mainly points to crypto service providers, its collateral effects seriously affected information portals that operated with business models based on affiliation links, sponsored content or investment recommendations without due legal notices.

According to a firm report Outsetreviewed by Cryptopolitanmore than 80% of these media saw drastic reductions in their web traffic during the first quarter of 2025. This coincided with a warning issued in January by the European Authority of Securities and Markets (ESMA), in which it was urged to eliminate investment language even in editorial content, unless specific licenses were available.

Before this resolution, Google He responded quickly. The pages without jurisdiction labels or without the appropriate discharges were penalized in the search raks. Even sites outside the EU, but published in European languages ​​such as German, French, Dutch or Spanish, were affected if their content was aimed at the European market.

Germany: collapse and reorganization

According to the report, Germany had 34 media crypto at the beginning of the year. For February, 21 of them had lost more than half of their traffic. The BAFIN, Financial regulator of the country, issued public warnings against unauthorized investment promotions. Portals like Coin-update and Krypto Magazin 51% and 45% fell respectively, while Cointelegraph Germany lost 63%.

Some sites managed to recover through legal compliance strategies. Bitcoinblog.de 47.4% grew in March thanks to the inclusion of disclaimers and a more careful writing. Other media like Krypto News, Kryptozeitung and Cryptomonday They showed mild rebounds, but most remained in fall.

A remarkable case was the Coinjournal of, part of the British group Investoo, which consolidated several German media under the same legal and multilingual infrastructure. This integration allowed him to resist the best impact than his local competitors.

France: general fall and few survivors

As for France, the year began with 25 dedicated crypto media. By March, most had lost visibility. The blog 72%collapsed. Other sites like Coinhouse, Cryptonews France and Conseils Crypto around 40%fell. Cointelegraph France He also suffered, despite belonging to the group Frekaz

The exception was Countive, which managed to stay afloat thanks to its medium hybrid model and investment fund. Even so, he did not escape the penalty of the search engines.

At the close of the quarter, only four French media showed sustained growth: Actucrypto.info, Blockchain France, The Market Periodical and Investx. These were characterized by their clear legal language, multilingualism and strict regulatory compliance.

Netherlands, Spain and Italy: affected equally

Despite not enacting new laws, the Netherlands did not escape the algorithmic punishment. Of 21 sites, 76% lost traffic. BitcoinexChangeDerland.nl 92.96%fell, while Bitcoin Koers and Crypto Insiders They lost more than 50%.

Spain also felt the impact, in part due to new advertising regulations introduced by the CNMV at the end of 2024. Cryptopassion lost 47%, and the Spanish editions of Cointelegraph and Beincrypto about 20%. The exception was Bit2me News, which rose 149.40% in March after an unexpected rebound.

In Italy, 70% of the media also retreated. The Cryptonomist 42%fell, and Cointelegraph Italy 46%. Only BORSAINSIDE managed to grow, despite the warnings issued by CONSOB At the beginning of the year.

United Kingdom and Traditional Financial Media

Although the United Kingdom is beyond reach of Mica, was impacted by his own advertising framework of the FCA Since January. Of the five media analyzed, only two recorded improvements. The Crypto Advier It grew 162.18% in March, but without exceeding 4,000 monthly visits. Others, like Bitcourier and Cryptouk.io, They failed to recover.

In contrast, traditional financial media exceeded widely to the crypto. Portals like Investing.com and Finanzen.net They accumulated more than 100 million combined visits. In Germany, 24% of the highest yields were local. In Italy and Spain, the great participants also resisted better.

Article written by a content editor. Edited by Angel Di Matteo / Diariobitcoin

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