“Good things don’t have to be expensive”

The phenomenon of shopping in stores low cost It has become enormously popular in recent years among Spanish consumers. This business model, based on efficiency and reducing operating costs, offers products and services at lower prices than the competition and is especially appreciated in times of economic crisiswhere price is prioritized above quality.

In this segment, numerous chains have proliferated that sell items of all kinds at a fairly low cost. Among them, one of those that has been consolidated in Spain is TEDi, the German bazaar for economical products non-food products where we can find everything from pens and decorative objects to plates, glasses and toys, and which this month marks a decade since its arrival in Spain, where It has more than 320 establishments and has become one of the brand’s largest and most strategic markets.

“Our success in Spain confirms that The TEDi concept is very well received by people. We are proud to have been making a valuable contribution for ten years, not only with our wide range of products, but also as a major employer. In Spain alone we have created more than 2,200 new jobs,” he explained. Fernando Strubing Gomesgeneral director of the company in our country.

Precisely, coinciding with TEDi’s tenth anniversary in Spain, the company plans to renew its stores to introduce a new commerce concept with a “modern design, which is committed to better customer orientation, attractive color combination and optimized product presentation”, as well as “clear signage and clear, attractive price labeling directly on the display facilitate orientation and create an intuitive shopping experience

This pioneering store concept will be implemented throughout Europe as planned until 2026 and underlines “the strategic orientation towards customer orientation and modernity.” “We are aware: good things do not have to be expensive. That is why we are following a course of economic growth, as well as sustainable, and we demonstrate that fair prices, good quality, sustained commitment and varied offers are not mutually exclusive,” TEDi states on its website.

Up to 5,000 items for one euro or less

The company’s intention is to continue growing in points of sale. Its strategy regarding location is the opposite of that of other companies in the sector: it is better to open stores in urban centers with high frequency of passage, an important area of ​​influence -of more than 20,000 inhabitants- and surrounded by other retail businesses -supermarkets, fashion stores and shoe stores…- than on the outskirts of the city in gigantic industrial estates. Its establishments have approximately 700 m2, a minimum façade of 6 meters in length with shop windows and up to a minimum of 15 m2 in front of the property.

TEDi bets “on good quality at affordable prices and offers both branded and own-brand products” and you can find up to 5,000 items permanently for just one euro or less. In fact, one out of every two items costs less than three euros.

Customers have different opinions about the stores, depending on the area in which they are located, but they especially highlight the variety of the offering and their low prices. “Store with incredibly cheap household items, large quantity and variety. Prices from 0.55 euros. They have almost everything: kitchen, bathroom, dishes, decoration, cleaning supplies, toys…”, he says. Luis Manuel Quiroga in a Google review.

Mayte Ibanez describes TEDi as “a large store, which has a little bit of everything”, where “things in general are nice and the prices are cheap.” “A place where if you are not in a hurry you can look and be entertained, in the end you will buy something.” “On the outside it may look like a small store, but appearances can be deceiving. They basically have everything you are looking for. It is very similar to what we all know as ‘the Chinese’ but with higher quality,” says Sergio Villarreal.

Present in 15 European countries

TEDi, Europe’s leading non-food discount store chain, was founded in Dortmund, Germany in 2004 and It is currently present in 15 European countries with more than 3,600 stores. In Germany alone there are more than 2,000. The company plans to reach a network of 5,000 stores in Europe in the medium term. In the long term, it foresees a growth potential of up to 10,000 stores.