House of Doge, the corporate arm of Dogecoin, merges with an esports to go on Nasdaq

By Hannah Perez

House of Doge, which bills itself as the “official corporate arm” of the Dogecoin Foundation, is merging with esports company Brag House to go public in the United States.

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• The corporate arm of the Dogecoin Foundation is going public.
• House of Doge merges with esports company Brag House, which is already listed on Nasdaq.
• It is part of House of Doge’s efforts to bring memecoins to the traditional market.
• Brag House shares fell by 50%, but DOGE rose in price.

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House of Dogewhich is promoted as the “official corporate arm” of the Dogecoin Foundation, has announced a definitive merger agreement to go public on the US stock market through a reverse takeover by Brag House Holdings Inc.an electronic sports (esports) company aimed at college students that is already listed on Nasdaq.

The agreement, revealed in a press release this Monday, will allow House of Doge become a public company, a strategic move that its managers frame as the latest and most ambitious step to boost the profits of the first and largest memecoin and its adoption in traditional finance (TradFi).

Under the terms of the agreement, Brag House Holdings will acquire House of Doge in a reverse takeover transaction. The merger is expected to be completed in early 2026. Once closed, current shareholders of House of Doge will receive the majority of the new shares issued, becoming the majority shareholder of the combined entity.

“By going public through this merger, we are opening access and unleashing the next wave of innovation, institutional participation and widespread utility for Dogecoin.””said Marco Margiotta, CEO of House of Dogeabout the central objective of the quote.

Strategic merger with Brag House

The combined entity will operate as a digital asset management platform with multiple revenue streams, aiming to generate recurring revenue through advanced payments infrastructure, merchant services denominated in Dogecoin and treasury activities on a global scale, according to the statement.

House of Doge will also maintain a significant amount of Dogecoin within its reserve, which, according to the statement, currently amounts to more than 837 million DOGE in total, including a portion in a Swiss ETP.

Upon closing, Marco Margiotta will be named CEO of the merged entity. Lavell Juan Malloy II, CEO and co-founder of Brag Housewill continue to serve as a member of the board of directors and CEO of the vertical Brag House.

House of Doge works to bring memecoin to TradFi

The merger occurs in a context of intense activity on the part of House of Doge to create an institutional ecosystem around the popular memecoin canine, including the creation of new investment vehicles and DOGE treasuries.

Key initiatives include partnering with 21Shares to launch the first exchange traded product (ETP) of Dogecoin in Europe and filing an application for a spot DOGE exchange-traded fund (ETF) in the United States.

House of Doge also partnered with the public company CleanCore Solutionswhich lists its shares on the New York Stock Exchange, to form a DOGE-focused cryptocurrency treasury, currently holding 730 million of the token.

Additionally, the company established a strategic partnership with Robinhood to create a secure institutional framework for holding and managing financial products based on Dogecoinexploring new performance solutions (yield).

The search for access to the capital market has attracted high-profile investors. Among the initial sponsors and investors of House of Doge They include Elon Musk’s lawyer, Alex Spiro, former Texas Governor Rick Perry, and members of the Steinbrenner family, owners of the New York Yankees.

Stocks fall but DOGE rises 2.5%

At the time of the announcement, the shares of Brag House Holdingswhich trade under the ticker “TBH,” were trading at a price of around $1.18 per share, down more than 50% on the day, according to Google data.

The agreement grants House of Doge the necessary capitalization and public listing platform to scale its plans “global payment rails” for Dogecoinaccording to the statement. Lavell John Malloy II Brag House highlighted the focus on the youth segment of the merger, pointing out the complementarity between both businesses:

“Dogecoin represents a bold mission of global utility, while Brag House was designed to ignite cultural adoption among the most digitally fluent generation in history. By integrating Dogecoin into the fabric of Gen Z experiences we are unlocking a multi-trillion-dollar path to widespread digital currency acceptance and shareholder value creation.”.

DOGE price is $0.213 at press time, up 2.5% in 24 hours, according to CoinGecko, in line with broader recovery action in the cryptocurrency market.

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Article written with the help of AI, edited by DailyBitcoin

Image from Unsplash

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