How to choose your first digital product
How to choose your first digital product
There are five main steps and questions to ask yourself when deciding which digital product is going to be best to start with. Walk through each step with us to determine which product to start creating.
Step 1: Consider your topic
The first step is to think about the topic you want your digital product to focus on.
If you plan to share a step-by-step guide for starting a podcast, a longer-form digital product may be the only way to provide the full scope. On the other hand, if you just want to help someone discover the best niche for their new podcast, a shorter workbook or checklist could be the best way to go.
So long story short: an in-depth topic that requires a lot of room to fully teach or explain needs a longer, more in-depth type of digital product.
Longer digital product ideas include:
- Online course
- Ebook
- Guide
- Video series
- Membership site
Step 2: Research your industry
Next, start conducting thorough research on your industry. Are there other businesses and/or creators selling and promoting digital products? If so, what are the most common types of digital products that you see?
It can be a good idea to stand out, but your competitors are likely creating certain types of digital products for a reason—because it makes sense for your industry and the content you need to share.
If you see a lot of online courses floating around in your industry, you may want to go the same route. Or you can create something similar, but elevated. For example, try a video series or an interactive membership site instead. You can promise the same caliber of content with one of these, but in a different format, helping your digital product to stand out from the crowd.
