Méliuz, a Brazilian company, becomes the first of the local bag with Bitcoin Treasury

As is Strategy and Metaplenet, Méliuz aspires to replicate the strategy of managing reservations Bitcoin, Under the premise that the digital currency is a good asset for the future.

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• The Brazilian Fintech bought 274.52 I for USD $ 28.4 million
• The approval of the shareholders promotes the transformation of Méliuz In a treasury company Bitcoin
• The company’s shares were shot 116% since their first purchase in March

Fintech company Méliuz, publicly quoted in Brazil, has taken a bold step by incorporating Bitcoin as strategic asset in your corporate treasury. The announcement was made this Thursday, after the shareholders approved by large majority the new step for the company.

Méliuz Bet on Bitcoin as reserve assets

As explained by the president of the company, Israel Salmen, through an X publication, the decision represents the transformation of Méliuz in the “First treasury company in Bitcoin listed in Brazil.” The firm specified the purchase of 274.52 BTC For a total of USD $ 28.4 million, paying an average of USD $ 103,604 per unit.

With this acquisition, the Treasury of Méliuz reaches a total of 320.2 BTC, which represent a value greater than USD $ 33.3 million at current market prices.

According to the official press release, “The main mission of a treasury company in Bitcoin is to accumulate BTC increasingly for its shareholders, taking advantage of the box generation and corporate and capital market structures to increase its exposure to the asset over time.”

The strategy has not only been well received by shareholders, but also by the market. From the first purchase Bitcoin held on March 6, the shares of Méliuz They have registered an increase of 116%, rising from BRL $ 0.68 to BRL $ 1.47, according to market data.

This behavior follows a trend previously observed with other pioneer companies in treasury strategies Bitcoin. Companies like Strategy or Metaplenet They also experienced significant increases in the value of their actions after adopting similar measures to accumulate the largest cryptocurrency in the world.

Growing trend between public companies

The move of Méliuz It adds to an increasingly marked current between traded companies that choose to diversify their corporate treasury with digital assets.

This same Thursday, the New York company DDC Enterprise Limitedalso known as DaydayCook, revealed its plan based on Bitcoin, With an initial purchase of 100 BTC Its objective is to reach 500 Bitcoins In the next six months and reach 5,000 units within 36 months, they indicated in their statement.

Beyond Bitcoin, Some corporate treasury are also exploring other cryptocurrencies such as Ethereum and Solarium, in search of greater diversification and exposure to digital financial innovation.

Bitcoin as a strategic asset in Latin America

Bitcoin adoption by Méliuz It could mark an important precedent for other companies in Latin America. In a region characterized by economic and monetary volatility, the use of BTC As a reserve asset offers an interesting alternative to protect and grow business capitals.

The case of Méliuz It can serve as an example for companies that seek to take advantage of their cash flows and corporate structures to position themselves within the crypto ecosystem without the need to become trading platforms or financial services.

Although the risks inherent in the volatility of cryptoactive persist, the benefits perceived in terms of stock market valorization and strategic positioning are attracting more institutional actors.

Written article with the help of an AI content editor, edited by Angel Di Matteo / Diariobitcoin

Original image of Diariobitcoin, created with artificial intelligence, for free use, licensed under public domain

WARNING: Diariobitcoin offers informative and educational content on various topics, including cryptocurrencies, AI, technology and regulations. We do not provide financial advice. Cryptactive investments are high risk and may not be adequate for all. Investigate, consult an expert and verify the applicable legislation before investing. I could lose all its capital.

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