Méliuz buys more BTC and the first in Brazil is proclaimed with a Bitcoin treasury strategy

By Hannah Pérez

Méliuz becomes the first Brazilian company to establish a Bitcoin -centered strategy for its treasury, marking a milestone for corporate finances in Latin America. After the last purchase it has 320 BTC.

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• Méliuz makes history: it becomes the first Brazilian company with a Bitcoin Treasury.
• The company’s shareholders approved the strategy focused on BTC for the reservation.
• The Brazilian public company had purchased Bitcoin initially in March.
• Méliuz now has 320 BTC in his balance after the last addition.

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The company Méliuz He is making history in Brazil after becoming the country’s first public company to have a corporate treasury strategy focused on Bitcoin (BTC).

Méliuzwhich lies its shares on the São Paulo Stock Exchange, on Thursday a purchase for USD $ 28.4 million in Bitcoin After the company’s shareholders approved their new strategic approach focused on cryptocurrency. The investment allowed you to add 274.52 BTC to its corporate balance, at an average price of USD $ 103,604 per currency.

The company, known for offering one of the most famous discount coupons applications in Brazil, had revealed in March an investment for USD $ 4.1 million in Bitcoin and said he was evaluating his treasury strategy to adopt Bitcoin as its main reserve asset with the objective of generating additional value for shareholders.

That vision has now become a reality, a pioneering movement for a company in Latin America. Méliuz The first company that quotes in Brazil in doing something like that was proclaimed.

“Historic day! Our shareholders have approved, by large majority, the transformation of Méliuz into the first Bitcoin Treasury company that quotes in Brazil“, Wrote Israel Salmen, president of the company, in X on Thursday.

Méliuz makes history with Bitcoin in Latin America

In a March statement, Méliuz He had detailed that he would look for investment returns “In the long term” after his jUNTA Directive will approve the allocation of up to 10% of its cash holdings to Bitcoin.

“Instead of simply assigning part of your cash to Bitcoin as coverage against inflation or currency devaluation, the company has repositioned its purpose of acting by maximizing the amount of Bitcoin by action by“, The company said in a previous statement, expressing its ambition to accumulate Bitcoins for your treasury.

The measure places Méliuz In the avant -garde of financial innovation at the regional level, establishing a precedent for other companies with respect to the management of their reservations both in Brazil and throughout Latin America.

International companies such as Strategy and Tesla have been pioneer in the adoption of Bitcoin In their balances, a corporate finance approach that has begun to gain strength in recent times, with public companies around the world as Metaplenet in Japan actively chasing strategic accumulation plans.

Yes ok Méliuz It is a pioneer in the region, it is not the only company to add Bitcoin to his treasury. In the past, we have reported the purchases of Bitcoin by the giant of Argentine electronic commerce, Free market. Bitcintreasuries.net data show that MercadoLibre It currently has 570 BTC, for a value of USD $ 59.2 million

From the last purchase, Méliuz It has a total of 320.3 BTC for a value of just over USD $ 33 million to the current change. Bitcoin It is negotiated around USD $ 103,600 at the time of edition, 1% higher in 24 hours, according to data from Coinmarketcap.

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Hannah Estefanía Pérez / Diariobitcoin

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