SoftBank drives crypto expansion through PayPay: acquires 40% of Binance Japan

By Hannah Perez

SoftBank, the Japanese telecommunications and technology giant, invested in Binance through its payments service, PayPay. Binance Japan and PayPay will integrate to facilitate crypto trading for 70 million Asian users.

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• SoftBank, the Japanese telecommunications and technology giant, invested in Binance.
• SoftBank’s digital payments service PayPay acquires 40% of Binance Japan.
• Both platforms will now be integrated to facilitate crypto trading for 70 million users.

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🚀 SoftBank acquires 40% of Binance Japan through PayPay

🚀 A significant alliance that will integrate crypto trading for 70 million users in Japan

🚀 PayPay will allow you to buy and sell cryptocurrencies directly from its platform

🚀 Japan experiences a… pic.twitter.com/fzU1WOhhYV

— Diario฿itcoin (@DiarioBitcoin) October 9, 2025

In a strategic move to enter the rapidly evolving world of cryptocurrencies, PayPaythe digital payments service owned by SoftBank Grouphas announced a strategic investment in Binance Japan.

The Japanese subsidiary of the giant cryptocurrency exchange, Binancereported Thursday in a press release that it has signed a “capital and business alliance with PayPay” which gives that firm 40% of the shareholding in Binance Japan.

The alliance seeks to facilitate the access of millions of Japanese users to cryptocurrency trading directly from their accounts. PayPay in response to the explosive demand for that asset class in the Asian market.

““This strategic alliance represents a significant step towards the future of digital finance in Japan.”said Takeshi Chino, CEO of Binance Japan. “By combining the vast scale of PayPay users with Binance, thanks to this innovative technology, we will be able to make Web3 more accessible to people across the country and offer secure and seamless digital asset services. Binance Japan will continue to drive the growth of the Web3 ecosystem in Japan”.

PayPay and Binance Japan integrate

The initiative, which marks a significant pivot for the Japanese technology giant, aims to launch an integrated service that allows customers of PayPay buy, sell and trade cryptocurrencies on the platform Binancethe oldest exchange in the world by transaction volume, without the need to migrate to separate applications.

Initially, users of Binance Japan will be able to buy cryptocurrencies using “PayPayMoney” directly within the app Binance and they will be able to select “PayPayMoney” as a withdrawal option when selling said assets.

This integration will simplify the process for everyday users, attracting a base of more than 70 million active accounts on PayPaymany of them used to quick transactions via QR codes and digital wallets.

Masayoshi Yanase, corporate director, stated that “PayPay has been driving digital finance through smartphones” in collaboration with other companies in the financial sector, and now, with the investment in Binance Japanthey will provide solutions “adapted to the needs of users” and “that combine the convenience and security of PayPay“.

Growing interest in crypto in Japan

The announcement comes in a context of boom in the adoption of cryptocurrencies in Japan, where the value of transactions with such assets doubled in the first seven months of the year to 33.7 trillion yen (USD $230 billion), according to data from the Japan Crypto and Virtual Asset Exchange Association cited by Bloomberg.

SoftBankled by Masayoshi Son, has diversified its bets on fintech since the pandemic, with PayPay emerging as its jewel in the peer-to-peer (P2P) payments market. The injection of capital into Binance Japanthe amount of which was not disclosed, is part of a broader effort to capture the rise of cryptocurrencies.

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Article written with the help of AI, edited by DailyBitcoin

Edited image from Unsplash

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