Sora 2: Openai’s bet for a Tiktok type feed with 100% content generated by AI
By Canuto
OpenAI is testing Sora 2, an independent application to create and consume short videos generated by artificial intelligence. The app reproduces the vertical feed format similar to Tiktok, limits the clips to 10 seconds and adds similarity verification controls and notifications. Sources cited by Wired detail the internal launch, the response of employees and the legal and security challenges faced by the company.
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- Sora 2 offers a vertical feed of AI clips up to 10 seconds and does not allow you to upload files from the reel.
- The app includes similarities and notifications every time someone uses your image, even in drafts.
- Openai launched Sora internally and faces demands for copyright and criticism of child security.
Openai is testing an independent application called Sora 2 aimed at the creation and consumption of videos generated by artificial intelligence. According to the Wired publication, the interface reproduces a vertical feed with sliding navigation reminiscent of short format applications. The model behind the app produces clips of up to 10 seconds and, for now, does not allow you to upload photos or videos from the user’s reel.
What is Sora 2 and how it works
Sora 2 integrates Openai’s next generation video model into a mobile experience with algorithmic recommendations. The main feed has a For You Style page that suggests clips created by AI depending on the user’s behavior. A menu bar appears on the right margin that offers options to give, comment or make remix of a video.
The clips generated by Sora 2 have a maximum duration of 10 seconds. Users create content from the app, without the possibility of raising their own material from other applications. Wired reports that the company has launched the application internally and that employees use it to test it.
The design seeks that people interact with videos generated immediately, similar to the impact that Chatgpt had with texts created by language models. Internally, according to the sources cited by Wired, there is optimism on how the app could transform the experience of video consumption generated by IA.
Openai launched the initial version, Sora, in December last year and then integrated it into the Chatgpt app. That first version already stood out for its technical advance, but presented limitations in the understanding of physics and in the production of realistic action scenes in longer clips.
Verification of similar and notifications
A central characteristic of Sora 2 is the identity verification to confirm the resemblance of a user. If a person verifies his image, he can use that resemblance in videos. In addition, other users can label them and use their facial stamp in clips generated by Ia.
Wired indicates that the application will send notifications every time someone uses a user’s resemblance. That alert is generated even if the clip remains in draft and never published. The function aims to give control and traceability on the use of real identities in synthetic material.
Verification flow and labeling policy seek to balance creativity and image rights. However, the measure also raises doubts about implicit consent and potential improper uses in Deepfakes contexts.
Openai did not respond to Wired consultations about operational details of verification or about exact consent limits in other people’s labels.
Internal reception and risk of distraction
The app was deployed between employees last week. According to documents cited by Wired, the reception was overwhelmingly positive. Some managers joke on the impact of the tool on productivity due to intensive use by personnel.
Internal enthusiasm reflects both technological curiosity and concern for product management at scale. Testing a short videos app has different operational challenges to those of text models that OpenAi already dominate.
Sources within the company describe the experience as addictive for test users, which underlines the ability of the format to capture care quickly. At the same time, that capacity raises regulatory and reputational risks.
Openai refused to make public statements when Wired sought formal comments about the app and its commercial strategy.
Competence, safeguards and copyright demands
Sora 2 will reach a market where technological giants also accelerate video offers generated by AI. Meta recently presented Vibes, a feed within the goal Ai dedicated to short clips of AI. Google, meanwhile, announced the integration of VER 3 on YouTube.
Tiktok has adopted a more cautious approach and updated its rules to prohibit content of ia that is misleading about matters of public or harmful interest for people. This position contrasts with OpenAi’s commitment to an independent product.
Wired also reports that Sora 2 frequently refuses to generate videos due to copyright safeguards and other filters. Openai faces demands for alleged copyright infractions, including a case presented by The New York Times that alleges use of protected material in models training.
These demands add complexity to the deployment of products that create audiovisual content. Restrictions and automatic blockages can reduce the creative offer, but seek to mitigate legal risks.
Parental controls and child safety
The safety of minors is another focus of attention. According to Wired, Openai launched new parental controls on Monday, including the option for parents and adolescents to link their accounts. The company also works on an age prediction tool.
This tool would try automatically to users who are considered under 18 years of age towards a more restricted version of ChatgPT. That version would limit romantic interactions and other sensitive functions.
It is not clear what concrete age restrictions will be applied to Sora 2. Wired points out that the app policy and its limits for young users have not yet been publicly defined.
The combination of notifications due to the use of similarities and parental controls indicates that Openai tries to respond to child safety concerns. However, the effectiveness of these measures will depend on their continuous implementation and supervision.
Sora 2 represents the next OpenAi stage to bring video generation by AI to a large -scale consumable format. The sources cited by Wired describe a powerful and attractive tool, but also remember the technical limitations, legal risks and security concerns.
The competition with Meta and Google will make the space evolve quickly, while platforms such as Tiktok maintain more restrictive positions on content generated by AI. Openai also faces relevant litigation that could condition the rhythm and scope of the public deployment of Sora 2.
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