The fever for emulating Saylor with Bitcoin takes corporate treasury

A wave of transformation runs through the corporate world. In the heart of this revolution is Bitcoin (BTC), the digital asset that has become a strategic asset in the balances of public and private companies.

This week, during the event “Bitcoin for Corporations” In Orlando, the United States, specialists and business leaders They analyzed how Bitcoin’s corporate adoption has become a central phenomenon in the current financial cycle.

George Mekhail, director of Bitcoin for Corporations in BTC Inc., captured the attention of the attendees with a clear message: the adoption of Bitcoin by the companies is not a passing fad, but a structural change. “Bitcoin’s corporate adoption is the protagonist of this cycle,” he said.

According to the Executive, Business leaders around the world seek to become the Michael Saylor of their respective regions or build a company similar to Strategyin their respective industries.

The origin of this impulse dates back to last year, when BTC Inc. and Strategy, then known as Microstrategy, announced at the 2024 Bitcoin Conference in Nashville an alliance to launch Bitcoin for Corporations, said the executive.

The objective was ambitious: incorporating the next 100 public companies into Bitcoin standard. “The answer to our alliance has been very positive since the launch. We have met bright leaders, some really obsessed,” Mekhail said.

The union of these two companies, according to him, sent an unequivocal signal: “The movement is here to stay.”

Acceleration stories in Bitcoin

An outstanding example is Jetking, the first public company in India to adopt a Bitcoin standard. Mekhail shared that the announcement of the alliance in Nashville gave Jetking the necessary confidence to make its strategy public. “They are acceleration signs, that things are going faster,” he explained.

For the manager, Jetking’s story is one of many indicators that the market is reaching a turning point. “We have been in a gradual phase for a while, but we know that the ‘suddenly’ is just around the corner,” he added.

On the other hand, attention no longer focuses solely on Strategy. “Sometimes there are three or four companies announcing purchases of Bitcoin, financing rounds or required dissemination,” Mekhail said.

The presentations before the United States Stock Exchange and Securities Commission reflect this trend. “They have never been so exciting to read,” he said, stressing that in the first quarter of 2025, public companies acquired 95,000 BTCwhile only 40,000 were mine.

“Mathematics no longer gives. There are only 21 million BTC. The initial days are finishing,” he warned.

Numbers that speak

The data support Mekhail’s speech. The 50 companies with more than 100 BTC in their balances They currently have 3.41% of the total digital asset supply.

This accumulation, at an unprecedented rate, is transforming the perception of Bitcoin. “If your company is not yet evaluating a Bitcoin strategy, it is time. It is not a drill. The numbers show that our urgency should increase,” the executive urged.

In a direct tone, he even suggested to entrepreneurs to act immediately: “They can get up and leave, make a call, say goodbye to a member of the board to block them.”

A recent case illustrates this dynamic. Gamestop, the US video game company, announced on April 1, 2025 that it collected $ 1.5 billion through a private offer of 0% convertible bonds with expiration in five years. The main objective: buy bitcoin as a value reserveas reported by cryptootics.

Mekhail mentioned a previous analysis of BTC Inc. about Gamestop, although he clarified that there is no evidence that Ryan Cohen, president of the company, saw it. “Six weeks later, they announced that they would adopt a Bitcoin corporate strategy. Although we all know that the real reason was when Saylor met with Cohen,” he said, highlighting the influence of Strategy, which uses a similar system of convertible bonds to finance its Bitcoin purchases.

Bitcoin, an asset in transformation

Beyond corporate strategies, Bitcoin has evolved since its conception as electronic money in pairs to become a reserve of global value.

His scheduled scarcity, resistance to censorship and decentralization They have positioned it as a shelter against inflation, monetary devaluation and systemic crises.

For more than a decade, the traditional financial system looked at Bitcoin with skepticism. However, geopolitical tensions, uncontrolled emission of Fíat money and value digitalization have changed that perception.

In April 2025, several public and private companies began to incorporate Bitcoin into their balances, while others increased their purchases to strengthen their position in the digital asset. Strategy, with 555,450 BTC, continues to lead as the largest corporate holder. Others, such as Semler Scientific, with 3,634 BTC, and Twenty One Capital, which debuted with 42,000 BTC after a fusion with Cantor Equity Partners, reinforce this current.

Stepstone, a global investment consultant with an approach to private markets, published a report that analyzes Bitcoin’s role as a value reserve. According to the company, Bitcoin has overcome its speculative phase and is entering a stage of growing institutional adoption.

The company suggests that Bitcoin should be considered in portfolio diversification strategies. This analysis reinforces the idea that Bitcoin is not only an asset for technology or financial companies, but also has a place in diversified portfolios of global institutional investors.

A new narrative

Alex Leishman, CEO of River Financial, an investment firm in digital assets, offered a clear perspective on this evolution, also during his participation in “Bitcoin for Corporations.”

“Bitcoin left behind the ‘Wild West’ phase,” he said, referring to the initial years (2009-2016), when the digital asset was seen as an volatile asset associated with illegal risks and activities.

Now, according to Leishman, Bitcoin crosses a consolidation phase. “More and more companies are evaluating the incorporation of Bitcoin as a reserve asset in their treasury,” he explained.

Leishman highlighted the exponential growth of corporate adoption. “Today we serve more than 2,000 companies, an increase of 154% in the last year. They are real, small and medium -sized companies, of all kinds: construction, real estate, biotechnological, plumbness, farms, restaurants,” he said.

For him, In five years, saving Bitcoin will be “something normal”as specific financial metrics consolidate and the regulatory framework.