This is the date they will go on sale.
aldithe German supermarket chain, has launched its new toy collection looking ahead to next Christmas after overcoming the 100,000 units sold in the first hour last year. “This year, the offer grows with more variety, new designs and prices designed for all families,” the company says in a statement.
In this way, the brand will go on sale starting this Wednesday in its establishments throughout Spain. more than 550 games and toys designed for all ages. More than 70% of the assortment has a price equal to or less than 9.99 euros. Additionally, about half of the collection (44%) are new releases or new designs that follow current gaming trends.
Among the most searched items stands out the 360º kitchenwith a different design on each side and more than 33 accessories for €44.99. Also the wooden and educational toys inspired by Montessori pedagogy, such as the sensory activity tables or the multifunction tower, which transforms into a blackboard or desk with a chair.
According to Aldi’s report on the purchase of toys in Spain 2025, 75% of families report purchasing toys in supermarketsattracted by “its comfort, proximity and good value for money.”
Furthermore, one in ten households allocates more than half of their Christmas budget to toys in the supermarket, while more than 40% of fathers and mothers go several times a month during the campaign. Besides, 31% acknowledge having ever queued to get the desired toy.
