complete guide so you don’t miss any discounts

The discounts They are, without a doubt, a relief to the pocket for many people who want to renew their wardrobe, buy appliances, redecorate the house, among other things. Spain, fortunately, has three key dates to get all the products we need a little cheaper than at any other time of the year.

The first big milestone of the year is winter sales, which usually begin in January and last until March, but we also have summer ones, Black Friday and Cyber ​​Mondayamong other discounts from different stores and warehouses in the country.

When do the winter sales start?

Since liberalization in 2012 Each business can freely choose its dates, In practice, many establishments agree to start right after Epiphany. In communities like Madrid, some stores even advance sales to January 1, while in other areas The usual thing is to start on the 7th.

This period coincides with the so-called “January slope”according to Caixa Bank, which is why it is especially important to set a realistic budget adjusted to the current economic situation, a little beaten up after Christmas expenses. Even so, it is a good time to purchase items that have been postponed due to their price, such as a quality coat or durable footwear.

Summer sales

The second major period of the year is the summer sales, which in 2026 will start on July 1although some stores are moving forward to the end of June. They usually last until the end of August or beginning of September, and even after that it is possible to find remnants of stock at discounted prices.

In the summer sales it is also advisable to prioritize. The most necessary products can be purchased at the beginning of the period to use during the season, while what is not urgent can be left for the second or third sales, when prices drop even further. Yes indeed, We must monitor the so-called “Diderot effect”which leads to renewing half the closet for a fashion item and ends up skyrocketing spending.

When is Black Friday 2026

Another key moment in the discount calendar is Black Friday, which in 2026 It will be celebrated on Friday, November 27, followed by Cyber ​​Monday on Monday, the 30th. Although it officially lasts only a few days, many stores advance the offers or extend them throughout the week

Saving on Black Friday requires discipline. The most advisable thing is to identify the desired products months in advance and follow their price evolution since September. In this way, sAuthentic discounts can be detected and false discounts avoided. It is also important to remember the regulations, the percentages must be applied to the lowest price in the last 30 days, a key piece of information when comparing offers.