Crypto media in Latin America lost 73% of traffic in Q1 2025, according to report
By Hannah Pérez
Only a handful of publications dedicated to crypto in Latin America maintained or increased its momentum in the first quarter, while most suffered declines. Diariobitcoin was among the winners.
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- The media centered in crypt faced pressure on the first quarter of 2025.
- Despite the interest in Crypt, the fallcoin fall and update of Google impacted media traffic.
- Diariobitcoin emerged among the losers with one of the largest monthly traffic impulses.
- Six crypto media monopolizes the largest portion of visits, although none exceeds the monthly million.
In a panorama marked by the volatility of the cryptocurrency market and the constant changes in the search algorithms for searching Google73% of the media specialized in cryptocurrencies in Latin America experienced a significant loss of traffic during the first quarter of 2025, according to a recent agency report Outset PR.
The finding comes from an exhaustive report entitled “73% of Latam Crypto Media Lost Traffic in Q1 2025; Six Outlets Held Majority Reach“, Available on its official website. The analysis, based on data from Similarwebreveals an extreme concentration of the scope in just six outlets, which captured 69% of total traffic, highlighting the fragility of the regional media sector.
Decline among the media crypt in Latam
Latin America is consolidated as the second cryptocurrency market with a higher global growth, with an increase of 42.5% in the on-chain value, reaching 415 billion dollars, according to cited data of cited of Chainysis In the report. However, this expansion does not translate into stability for the media that cover the issue.
Outset PR He analyzed 55 active outlets, excluding inactive or redirected sites such as Tekcrispy.com or Cryptonoticias.com.ar, and focusing on those with a mostly Latin audience. The results show a clear trend: Only a handful of publications maintained or increased his momentumwhile most suffered monthly declines. This was aggravated by events such as the 17% drop in the price of Bitcoin in February and Google’s algorithmic update in March.
The report details the performance month by month. In January, driven by the rally of Bitcoin “That then exceeded $ 109,000 after the inauguration of Donald Trump,” the total traffic reached 94.48 million visits. Hybrid media like scope.com (37.75 million visits) e infomoney.com.br (20.85 million) led, benefited by the intersection of cryptocurrency narratives with mainstream economic issues.
However, February marked the lowest point, with 78.18% of outlets losing traffic due to hacks such as Bybitmemecoins scandals and commercial tensions between the US, Mexico and Canada. Visits fell 13.71%, to 81,53 million.
Diariobitcoin experiences explosive growth
March brought a slight recovery, with total visits rising to 85.59 million (4.98% more than February), although still below January. Here, The report stands out notable winnersas cryptoeconomia.com.br with an increase of 280.87% and Diariobitcoin (Diariobitcoin.com), which experienced an impressive growth of 238.49%positioning itself as one of the most momentum outlets in the month. This medium, focused on cryptocurrency news, is part of the 15 outlets that closed the quarter with positive traffic changes, according to data from Outset PRdemonstrating resilience in a polarization context.
One of the most shocking findings is the centralization of the scope in the crypto-native ecosystem. Six media –Cryptonotics, Cointelegraph Brazil, Livecoins, cryptofacil, bitfinanzas and Portal do Bitcoin– They accumulated 4.11 million average monthly visits, representing 69.13% of traffic between 38 specialized sites.
Brazil dominates this list, with seven of the Top 13 outlets in Brazilian Portuguese, although vulnerable to local regulations, such as the possible temporal blockade of Cryptonews.com/BR by betting laws. In contrast, Diariobitcoin It is located on the following step, with between 130,000 and 270,000 average monthly visits, along with others such as COTIMENTS and Beincypto Brazil. No pure crypto exceeded one million monthly visits, which limits public relations strategies for brands seeking mass exposure.
Only a few countered the trend
The report warns that many high traffic outlets, such as Financial scope either Infomoneythey offer cyclical and opportunistic crypto coverage, dependent on bullish markets or regulatory updates, which reduces its reliability for consistent campaigns. In this sense, Diariobitcoin emerges as an example of successful adaptationhaving reversed negative trends and consolidating in the MID-Tier, ideal for vertical or local campaigns, suggests the report of Outset PR.
For cryptocurrency brands that operate or expand in Latam, the message is clear: avoid generic media packages and base verifiable data strategies. Outset PR offers its complete dataset and consulting through sofia@outsetpr.io.
In a volatile market, where audience fatigue and algorithmic changes can alter the panorama overnight, reports like this are essential to navigate the “Mined field “ of the organic pr in crypto.
Discharge of responsibility: Diariobitcoin did not participate in the elaboration, production or analysis of said report, nor did it have any interference in its content or methodology. The mentions of Diariobitcoin in the article reflect only the data and findings reported by Outset PR, and do not imply any collaboration, endorsement or verification by this medium.
Article written with the help of AI, edited by Diariobitcoin
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