El Corte Inglés gives away up to 25% of the amount on toy purchases

The English Court announced this Wednesday that it has started its toy campaign for this Christmas with aan innovative proposal that transforms its stores into unique experiential spaces and in which it offers a wide range of exclusive products, premium brands and charity activities.

The campaign is deployed in 66 toy storesof which 14 have a special and unique implementation in the El Corte Inglés centers of Goya, Callao, Castellana and Pozuelo (Madrid)Diagonal and Plaza Cataluña (Barcelona), Nervión (Seville), Marbella (Málaga), Vigo, Las Palmas, Santander, Pinto Sorolla and Avenida de Francia (Valencia).

These stores, themed with trains, hot air balloons, and clouds, among other elements, are organized by product worlds.

Toy stores become experiential spaces thanks to special implementations such as corners, pop-ups and welcome sets that allow toys to be viewed outside their boxes, expanding space and improving the shopping experience.

In addition, until November 26, customers who purchase toys in El Corte Inglés and Hipercor stores will receive gift a 25% of the purchase amountwhich they can use in new toy purchases between December 18 and 31.

One of the new features this year is the new packaging of El Corte Inglés brand toyswhich improves the recognition of your own brand. Among the new products this Christmas, it is worth highlighting some such as the walker with stimulation games for the little ones (activity center), the new wooden house, the parking lot or the tipi, among others. In addition, a renewed line of doll accessories stands out, including the stroller. The dragon, strawberry and avocado costumes for the little ones are also new.

El Corte Inglés maintains its commitment to premium specialist brands such as Sebra, Doudou, Little Dutch and Banwood, all of them with differentiated proposals.

The offer of stuffed animals includes several new additions to the timeless classics in neutral tones, such as the brown bear, the lying bear and plush bags in the shape of a penguin and panda bear. Likewise, a special collection of Christmas stuffed animals has been arranged in the store as a welcome. The company reinforces its toy proposal with exclusive lines like Lulababy, and Golden Christmas from The Enchanted Forest. In addition, the stores will have exclusive products in many categories, including secret makeup and the KidiSecrets secret locker by VTech.

In the field of licensesit is worth noting Stitch and Bluey, with exclusive products such as stuffed animals, educational toys, cameras, tablets, speakers and interactive Christmas stuffed animals, including versions of Stitch and Angel dressed as Santa Claus.

Specific space for fans and collectors

The company dedicates a specific space to products aimed at fans and collectors with references from Nancy (My first Collection Nancy), Bratz (special edition Lola Indigo available Nov. 17) and Monster High (Wednesday, Enid). In addition to various universes such as Miniverse, Star Wars, Harry Potter, The Simpsons, Smiling Critters, Fuggler, Scooby-Doo, Playmobil (Asterix’s pirate ship) and the Delorean from Back to the Future in radio control version. The incorporation of a line of Japanese-inspired products stands out.

As a prelude to Christmas, The El Corte Inglés toy catalog is now available in storesand downloadable on the web and app. The cover features a steam locomotive that travels through a snowy landscape in which characters from Frozen and The Avengers appear along with a large teddy bear in a sleigh towed by a reindeer.

The toy catalogue, which this year has been developed in collaboration with Disney and LEGO, includes raffles for trips to purchase toys such as Disney to a Stockholm inspired by the Frozen universe, or Stranger Things to New York to see the play Stranger Things: The First Shadow. Besides, There will be raffles for LEGO sets for purchases of more than 70 euros in brand products.