Its price has risen almost 7% in the last year

The kings roscones They are an intrinsic part of Christmas, there are some filled with cream and truffle or without filling, although they all usually include a surprise in the form of a figurine. This year, according to the consumer organization Facua, the famous dessert its price has increased on average by 6.8% in the last year in the main supermarket chains. It is the main conclusion of a study in which the evolution of the price of 41 roscones de Reyes in distribution groups such as Mercadona, Hipercor, Alcampo, Eroski and Carrefour. He has also warned against those roscones that claim to be filled with cream when they are actually a preparation of cream and vegetable fats.

Be careful with the ingredients

Along these lines, Facua advises looking at the ingredients when purchasing our roscón. This consumer organization warns that There are names on the packaging that can be misleading. in the consumer about the composition of the roscón. In this sense, from this consumer organization, they have recalled the complaints filed in 2022 against several supermarket chains and the manufacturer Aserceli that ended in a fine imposed by the General Directorate of Consumer Affairs of the Balearic Islands for advertising deception by including businessmen. ‘cream’, ‘de nata’ or ‘with cream’ to describe these rheoscones that actually included a preparation with vegetable fats.

Another of the phenomena detected is the change in format or weight in some of the roscones analyzed. As an example, he cites the roscón de Reyes without filling, without lactose and without gluten from the Hacendado brand, which was sold in Mercadona in boxes of 370 grams and which, currently, contains 360 grams. From Facua they point out that “despite losing 10 grams, its price has increased 5.6% (from 9 euros in 2024 to 9.5 euros this year). “Similarly, they add, in the case of the Carrefour brand, the medium-sized roscón filled with cream, the weight has also decreased from 800 to 750 grams. The price has dropped slightly from 9.95 euros in 2024 to 9.49 euros in 2025. Which represents a reduction in the price of the 4.6%.

In the opposite sense, Facua also speaks of weight gains accompanied by a higher price as in the roscón de Reyes from the Airos brand, which is sold in Alcampo, and which a year ago weighed 500 grams, rising to 550 grams in this year. Despite containing 50 grams more, according to this consumer organization, it claims that its price has increased by 4 euros from 10.99 to 14.99 euros this year.

The most notable increases

According to the consumer organization, the supermarket chains where these managers have become most expensive are Alcampo (13.5% on average), followed by Mercadona (9.7%) and Hipercor (6.2%). Behind them are Eroski (4.5%) and Carrefour (3.4%). Specifically, they have estimated that the biggest increase of those analyzed is the brand’s small roscón de reyes (210 gr.) Carrefour Extra. At the beginning of December 2024 it was on sale for 3.69 euros, currently its price is 4.95 euros (34.1% more expensive).

After these roscones, Facua stands out, followed by Chocolate roscón filled with cream (600 gr.) from Carrefour. It has gone from 11.99 euros in the last month of last year to 15.95 euros in 2025 (33.0% more). Behind them are the 100% cream roscón (800 gr.) and the mixed cream&truffle (800 gr.), both from the brand Eroski, They have gone from being on sale at 10.95 euros in 2024, to the 13.95 euros they currently cost. This is 27.4% more.

However, there are also roscones that have become cheaper in the last year. The biggest reduction has occurred in the 100% cream roscón (400 gr.) from Eroskiwhich has gone from 8.95 euros in 2024 to 6.49 euros on offer in 2025 (27.5% less). Also highlights the Three Kings roscón filled with Carrefour Extra cream (420 gr.), whose price last year was 7.99 euros compared to the 6.49 euros it currently costs (18.8% less).