Mango redoubles its commitment to the United States and opens its 60th store in the country in Chicago

Mango continues to grow in the United States and has now reached 60 stores in the United States with the opening of its first establishment at the Ritz-Carlton Residences in North Michigan Avenue in Chicago, Illinois. This year it plans to close 65 stores in this market, further strengthening its presence on US soil. with around 20 openings during 2025. The company aspires for this market to become one of the 3 most important by revenue. The newly opened store has 1,000 square meters of surface and offers its Woman and Man lines. Furthermore, from the textile group, they highlight that the new store incorporates the New Med concept, “of Mediterranean inspiration, which reflects the spirit and freshness of the brand, combining elements of local uniqueness”. A space that they have conceived as “a Mediterranean home, with a predominance of warm tones and neutral colors, combined with traditional, artisanal and natural materials.”

“A distinctive Chicago touch”

For Daniel López, Mango’s director of expansion and franchising, “expanding Mango’s presence to a city like Chicago is an important achievement for the entire Mango team and reaffirms our deep commitment to our American customers.” In addition, he considered that the location, on Chicago’s Magnificent Mile, is “proof of lto the warm reception that our value proposition has had unique in the United States and represents another strategic step to reinforce our presence throughout the country.” A location to which Mango also wanted to give “a distinctive Chicago touch” to reinforce the connection with the city “without losing brand identity.”

Among these nods is the brick of the walls with which they want to pay tribute to the architectural legacy of the city and which is arranged to evoke the masonry of the cPrairie style handles. What they have defined as a kind of “dialogue between local history and the Mediterranean identity of Mango.” Other details such as the geometric textiles on the walls are inspired by Eugene Masselinkdisciple of Frank Lloyd Wright.

In this last month alone Mango has opened its fourth store in Manhattan, which is located in 1976 Broadway Lincoln Squareof 800 square meters, which adds to its establishments in 711 Fifth Avenue, 561 Broadway (SoHo) and Hudson Yards. This opening also has the New Med concept and wants to reflect the company’s commitment to sustainability and integration with local architecture, combining nods to the city with the Mediterranean identity of the Spanish retailer.

United States, key for Mango

Mango plans to close this year with around 65 own stores in US territory where it has been present since 2006. In recent months the textile group has opened its first establishment in states such as Louisiana, Nevada, New Mexico, Oregon, Connecticut and Washington. In addition to expanding its commercial network in Ohio and California, especially in the San Francisco area. The United States is one of the key axes of the 2024-2026 Strategic Plan that seeks to boost growth in both physical and online stores. Although the country is already one of Mango’s top five markets, As well as the main one at the online level, the objective is because by 2026 the country presided over by Trump will already be one of the 3 main markets by income for the textile group.