Mapfre reorganizes its management company and aims to grow more than 50% in net subscriptions next year

Mapfre AM has announced a reorganization of the company with the aim of shoring up growth with an eye on 2026. The investment arm of the insurance group has set the goal for the next year to raise net subscription volume by more than 50%which in practice means capturing more than 700 million new inflows of money, compared to the 450 million accounted for in 2025.

“The changes we have announced represent an alignment of objectives between the fund portfolios and insurance portfolios“, they explain. During a meeting with the media, the CEO, Álvaro Anguita, commented that the profit of the investment area has registered an increase of 7% in a year-on-year comparison, while the equity of the assets under management has rebounded in the same proportionup to 43.3 billion. Of that amount, 12.7 billion correspond to assets in investment funds and pension funds (+9.7%) and the other 30.7 billion correspond to portfolio management.

“This excellent year” is supported by the favorable evolution of the financial markets, but also because they have achieved transfer savings to investment funds. This 2025 has been marked by the commitment to new products such as the launch of a monetary fund last September, which accumulates 200 million, and the net subscriptions to employment plans.

Anguita has been accompanied by Juan Bernal, the general director of Mapfre AM investmentswho has admitted that the group’s ambition is to become a benchmark in financial planning. To achieve this goal, the manager has reorganized its structure with the creation of new departments and the reorganization of responsibilities. Specifically, they have launched the ÁStrategic Projects and Innovation Development Area, which will integrate initiatives such as the incorporation of BlackRock’s Aladdin technology platform and the promotion of the discretionary portfolio management business.

With this they hope to lay the foundations to stop being a product factory and become a service factory, promoting ‘asset allocation’ -divide between several asset classes-, something they will achieve thanks to the reorganization into two new verticals. This is the investment area, focused on fixed income, and variable income, alternatives, ALM (balance sheet management) and the aforementioned Asset Allocation, focused on multi-asset strategies and fund selection.

Mapfre AM’s growth plans to establish itself as a benchmark in financial planning involve relying on advice. In this sense, they have advanced the launch of a discretionary portfolio management service aimed at retailers and will have a minimum accessible ‘ticket’. “The commitment to financial advice is attracting both current clients – only 6% of Mapfre clients have contracted a savings or investment product – as new clients, thanks to the fact that we have In addition, an increasingly specialized network of offices and a greater number of financial agents”, highlighted the general director of Mapfre Inversión, Fernando López.

Mapfre’s commitment includes offering a comprehensive service that includes both the marketing of insurance and life savings products, investment funds or pension plans. The financial business is projected as one of the growth paths for the coming years. Currently, Mapfre has a network of more than 3,100 offices and a customer base of seven million people.