more than half will exceed 300 euros

Christmas is a time of celebration enjoyed with family and friends. In this context, despite the relative inflation spikethe Spanish are willing to make an effort and maintain the budget for this year. This is one of the main conclusions of the ‘Report on food purchases for Christmas celebrations in Spain’, prepared by the supermarket chain aldi based on a survey carried out with 1,300 people and which will be carried out this Tuesday ’20 Minutes’. Specifically, according to this study, 72% of Spaniards will maintain the same budget than last year for Christmas lunches and dinners. When specifying the disbursement, more than half of the participants in the study assure that They will spend more than 300 euros and a very relevant part of this amount will go to the distributor’s brands. Specifically, the white label It will have great relevance since 8 out of 10 Spaniards will fill their tables with this type of product.

The price will once again be key when filling the shopping cart. Aldi’s analysis highlights that, for 42% of the participants, if the price does not fit their budget, do not buy it. Another 33% say they spend the same for Christmas celebrations as they do on their usual purchase. However, 21% are sure that price has little influence on them and that it only affects certain products. a minority, Only 5% declare that they do not care about the price and that, at Christmas, they throw the house out the window. In any case, the study points out that what is most valued when choosing a certain item is the quality-price ratio as pointed out by 60% of those surveyed. It follows that the products are quality (57%). It is also highly valued these days that the product is different: almost half of Spaniards, 46% look for unique and different items of those you acquire daily. Other criteria that are taken into account: that they are healthy products (30%), easy to prepare (20%) and economical (19%).

Offers, planning and white label to save

To do this, the Spanish deploy a series of strategies. 9 out of 10 participants in the Aldi study confess that they have their ‘tricks’ to organize shopping and enjoy this Christmas without putting a hole in their pocket. 66% mention that they try take advantage of offers and discountswhile 48% assure that they plan the menus in advance. On this point, 71% of those surveyed affirm that they make their purchases at least a week in advance and they justify this by better organization of meals (52%), by taking advantage of cheaper prices (51%) by avoiding last minute increases and by ensuring that they will find the products they want (49%). Furthermore, in line with what was pointed out in the previous paragraph, the white label It is consolidated as a good option to prevent our budget from going out of balance. 25% assure that they use them as one more way to save. 9% state that they choose to purchase products of lower quality or less quantity.

Why do Spaniards prefer white brands? Almost 80% of those surveyed say that they buy the distributor’s brand and, as reasons, they cite that it offered them a best quality-price ratio than the manufacturer’s brands (47%) and its price is the most economical compared to other options (47%). They also mention that the white label is made by well-known manufacturer brands (29%)that behind them there are national and local suppliers (23%), as well as that the number of private labels has increased and there are increasingly Greater variety at Christmas (22%). Other reasons such as recommendations from friends and family (11%) and advertising (3%) are far behind.

The usual supermarket, the favorite

Regarding the place where they prefer to shop for lunches and dinners that are so relevant on those dates such as Christmas Eve or Christmas, the Spaniards are very clear: more than half already opt for the usual supermarket by the quality-price relationship (57%), although the shopping experience and convenience (46%) and the variety available (44%). To a lesser extent, issues such as low prices (14%) and gourmet proposals which are cited by 5% of those surveyed. After the usual supermarkets, in which more than half say they do their Christmas shopping, are the large surfaces (26%) and markets traditional (10%). Preferences that coincide with spending intentions, since those who seek to save more opt for the supermarket they go to regularly.