Repsol premieres its new brand image to adapt it to the company’s strategy
Repsol He has released his new brand image to adapt it to the company’s strategy, which bets on “all energies to offer those energy solutions that best adapt to each“
The new visual identity will be implemented in digital assets immediately and gradually in physical assets accompanying the deployment of client experience. They are already implemented Two service stations in Madrid, in Mateo Inurria and Alfonso XIIIas well as the multienergy offices of Bilbao and Cáceres and a service station in Portugal.
In 2025, Physical deployment will reach more than 100 service stations600 recharge points and 100 multienergy offices in the Iberian Peninsula.
Specifically, as the company has reported on Tuesday, this brand evolution “reinforces the transformation of the company, Accompanied by business evidence, such as the more than 4,700 megawatts installed of renewables or the more than 3,500 service stations and 2,500 active public recharge points. “
In this sense, the company has stressed that it is the only company in the Iberian Peninsula that can offer “All the energies that their customers need in mobility and at home”.
Also, from Repsol they indicate that the brand evolution project has been addressed with “Maximum ambition, but also with realism”since they have left the premise that Repsol is already a “recognized and valued brand.”
Enhancing the iconicity of the symbol
In this way, the brand is now “more flexible and energetic, enhancing the iconicity of the Repsol symbol, but at the same time maintaining its recognizable silhouette and endowing it with life through volume and movement. “
In fact, the word Repsol renews its typographic style, using lowercase, marking a closer tone, while the most characteristic colors (blue, orange) They are revitalized through a gradient that covers from orange to the magenta.
This Visual identity update It also has the exclusive typography ‘Sole Repsol’ and a sound identity, which will be progressively incorporated and that ‘will sound to Repsol’ when, for example, the Boquerel hose is declined or an electric vehicle is loaded in a service station.
