Sony dives into the bitcoin market by opening a cryptocurrency exchange
Key facts:
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Sony bought Amber Japan, who had previously acquired WhaleFin.
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Sony’s market capitalization exceeds $103 billion.
Japanese technology giant Sony has announced the launch of an exchange for bitcoin (BTC) and cryptocurrencies called S.BLOX.
S.BLOX is the result of the relaunch of the WhaleFin platform, acquired by Sony through its subsidiary Quetta Web in August 2023.
WhaleFin, which operated a cryptocurrency trading service, will be completely revamped under Sony’s new name and brand.
WhaleFin’s renewal to S.BLOX will include improvements to the user interface designthe launch of a new application and the expansion of the cryptocurrencies with which the exchange operates and other functions.
The goal is to offer a service that is easier to use and attractive to users, the company said in a statement.
As a member of the Sony Group, S.BLOX will leverage the conglomerate’s extensive experience and resources to create new added value in crypto-asset trading services.
Sony Network Communications, the business arm of the company with a market capitalization exceeding $103 billion, partnered with Japanese blockchain firm Startale Labs last year to build a public cryptocurrency network.
Jun Watanabe, president of Sony Network Communications, noted that the web3 director who will lead the S.BLOX exchange will be the company’s external director. “We made a plan 1.5 years ago and entered the execution phase.”
The Japanese company On previous occasions he has invested in the cryptocurrency industryAs reported by CriptoNoticias, the music company Sony Music financed MakersPlace, a platform for the purchase and sale of non-fungible tokens (NFT), based on Ethereum.
