Up to 35% of Internet users are willing to pay more for eggs

The egg has become a star of our gastronomy and a fixture of our purchase basket, in addition to occupying an important part of consumer concerns especially in social networks and forums. According to the study “The territory of the egg in the digital era ‘, carried out by the interprofessional of the sector Inprovo On the occasion of World Egg Day that will be held next Friday, October 10 and that has been presented this Wednesday at an event organized by the sector. In this investigation, in which they have been analyzed 137,000 conversations or threads between 2022 and 2025 In social networks such as X, Facebook, Reddit and YouTube, Between 25 and 35% of consumers They use these types of tools are willing to pay more for eggs that consume if they have special characteristics and greater added value. All this, in a context in which the price of this food has risen until August the whopping of 15.7%.

According to the author of the study, researcher Mónica Díaz-Ponte, not only refer to nutritional quality but also to issues such as ecological certifications, regional origin and traceability. Something that is clearly in some of the new consumer profiles detected as the so -called “Conscious grandchildren”, people around 30 years of age and who have grandparents in their care. In the egg they have part of the axes of the bond with the family, through which to evoke a lifetime. For example, these are caregivers of people with Alzheimer’s and dementia. This professional profile and with advanced studies prioritizes regional origin, while ecological eggs are more associated with mental health. The investigation emphasizes that this particular profile goes to the search for recess traditional and healthier.

The new consumers out of the networks

In his research, Inprovo detects other profiles of new consumers and users of social networks and forums such as Nutritional biohackers on which Díaz – Ponte emphasizes that “they consume up to 3 or 4 hours a day of scientific content of platforms that they consider serious and relevant.” In this regard, he points out that his interest is in performance per person and in the search for “functional nutrients “. In this regard, the study points out are willing to pay 30% more for the eggs it consumes. In this sense, it looks at aspects as if the product is premium by factors such as animal feed, for example.

Another of the consumer profiles, which emerge from its analysis of more than 137,000 conversations or threads, is that of the Athletes or “Fitnes & Young” They have an average of 30 years. The researcher and author of the report ensures that these types of users weekly plan their meals and kitchen, mainly on weekends. “This plays in favor of the egg that is transformed in a my agile way “, stands out. In this regard, this group that has an average of 30 years gains specialized applications “and tends to Share all kinds of routines and results Through channels or fitness communities. “Always based on this research, this profile shows a great interest in which food helps you recovery after playing sports, to generate protein and muscle mass.

Finally, are the so -called “Neuroconsicent parents” and the aforementioned “conscious grandchildren.” On the former, the Inprovo study indicates its constant growth and performs a robot portrait: speaks of an urban professional with 35 years of average and mother between one and two children. A type of consumer who is convinced that food can more or less impact on the intellectual development of their children. Hence your priority to seek scientific content over inflantil development prioritizing organic products and that value animal welfare. Something for which they are willing to pay more. Another reason why they would opt for a more premicume product, according to the report would be that of the nutrients to Improve the concentration in school. In this regard, Díaz – Ponte points towards “the importance of the advice of family doctors and nurses” and points to greater awareness of health, especially the mental.