Zara, the most affected brand

Inditex is in a good moment, with 1% growth in sales in the first half of the year. But it is also in a period of transformation, partly driven by an increasingly dynamic fashion sector. In this scenario, the digital experience becomes very important at a competitive level, businesses that achieve strengthen your e-commercethey make profits in terms of sales.

Precisely with this purpose in mind, Inditex, which encompasses iconic brands such as Zara, Stradivarius, Oshyo, Bershka and Pull & Bear, I make the decision to close 136 establishments in 2025. The flagship brand, Zara It is the most affected brand. According to Inditex’s financial report, the chain closed 52 stores in Spain in just three months and went from operating 5,698 stores in the same period of 2024 to 5,562 current points of sale, which represents a reduction of 2.39%.

The cut also reached other brands of the group. For example, Oysho lost 34 stores, Zara Home 21, Massimo Dutti 20, Bershka one and Stradivarius 10, according to El Cronista. The company has already clarified that this is an effort to boost sales in flagship stores and improve efficiency in both active and online operations.

Zara’s new Flagship

Although some closures, such as those that occur in Zaragoza, respond to efficiency criteria and, in many cases, the low profitability per square meterthe bet is on improving the experience. This is how flagships are born, establishments designed for the total comfort of the customer with innovations such as Zacaffé, a cafeteria within the same warehouse in the best style of haute couture brands such as Gucci, Prada, Dior or Louis Vuitton.

To this we must add the construction of a macro logistics center of 286,000 square meters in Malpica, which will be one of the five largest of the group worldwide. This will have 113 loading docks, robotic storage systems and underground parking for 2,000 vehicles and It is expected to generate 1,500 new jobs available to Zara and other Inditex brands.

Finally, Inditex’s commitment is, without a doubt, in technology. Phigital stores (both physical and digital) where customers can use technology to order sizes online and pick them up at the store, as well as advances in different applications to simplify purchases through them, are some of the things that the Spanish giant has between eyebrows.