Binance presents Medá: New Entity in Mexico to strengthen its presence in Latin America

By Hannah Pérez

With investment of more than USD $ 50 million, Binance bets on Mexico as Fintech Center. He presented Medá, his new regulated entity with which he seeks to revolutionize finances in Latin America.

***

• Binance bets on Mexico with investment of USD $ 53 million.
• Present Medá: its new regulated entity to revolutionize finance in Latin America.
• It allows simple conversion to Mexican pesos and facilitates payments.

---

In a strategic movement to consolidate its leadership in the cryptocurrency sector and the Blockchain In Latin America, Binance He has announced the launch of a new entity in Mexico.

Binancethe largest cryptocurrency exchange in the world, presented on Monday to Medáits new entity operated independently as an institution of electronic payment funds (IFPE).

In a press release sent by mail to DiariobitcoinThe company said that the initiative, properly authorized and supervised by Mexican financial authorities, seeks to position Mexico as an epicenter of technological innovation in the region, facilitating access to innovative and accessible digital financial services.

Binance invests more than USD $ 50 million in Mexico

Medá represents a key step in the expansion of Binance, with an investment projected greater than one billion Mexican pesos (equivalent to USD $ 53 million) during the next four years.

As reported, this capital injection will be used to promote Fintech solutions that integrate the world of traditional finance with digital assets, directly benefiting the Mexican population by offering deposits and withdrawals in the local currency safely and regulated, and promoting greater financial inclusion. The entity will operate under an independent vertical.

“In a high concentration environment, Medá aspires to become the main option as a transaction processor in Mexican pesos“explained Guilherme Nazar, regional vice president of Binance In Latin America.

“Greater competition means higher quality and lower cost for users, promoting financial inclusion in Mexico ”Nazar added during a recent visit to the country.

For greater financial inclusion

With this platform, Mexican users can manage their funds in pesos within the vast ecosystem of Binancewhich already has more than 285 million global users. Medá Not only will it simplify daily operations, such as shipments, payments and money remittances, but also reinforces the commitment of Binance with regulatory compliance.

This incorporation adds to the licenses and authorizations that the group already has in 22 international jurisdictions, including France, Italy, Spain, Dubai, Japan, Brazil and Argentina. Mexico, with its population of more than 125 million inhabitants, emerges as a priority market for Binancethe company added in the note.

“We believe in Mexico’s potential to lead Fintech innovation in Latin Americaa, ”said Nazar.”Medá will not only enhance the synergy between conventional finances and new technologies, but It will also contribute to social and economic development, expanding opportunities for all. ”

Binance expands its presence in Latin America

Binance He stressed that security and compliance remain fundamental pillars for the company, as it maintains its focus on education as an empowerment tool.

Through Binance Academythe exchange offers free content in Spanish and more than 30 languages, aimed at users of all levels. Only in 2024, the platform educated more than 44 million people worldwide, with key alliances in Mexico, as with the National Autonomous University of Mexico (UNAM), the Technological of Monterrey and the Pan American University.

Binance It continues to expand its product portfolio and strengthen its international presence. Now Medáas part of this group, will operate under the name of Medá Medá Relationship programs, SAPI of CV, IFPE, and will focus on promoting Fintech services for the Latin American region, always under Mexican regulatory supervision.

This launch not only marks a milestone to Binance In Mexico, but also underlines the growing role of Latin America in the global adoption of financial technologies, promising a more inclusive and dynamic future for the sector.

---

Article written with the help of AI, edited by Diariobitcoin

Image of Unspash, with Binance logo

WARNING: Diariobitcoin offers informative and educational content on various topics, including cryptocurrencies, AI, technology and regulations. We do not provide financial advice. Cryptactive investments are high risk and may not be adequate for all. Investigate, consult an expert and verify the applicable legislation before investing. I could lose all its capital.