Dia and BP launch a joint loyalty offer through which discounts can be accumulated for purchasing or refueling

The alliance between BP and the Dia supermarket chain has taken another step. As agreed this Monday, they have launched a joint loyalty offer so that their customers can accumulate balance when refueling or purchasing. The aforementioned offer will initially be applied at the 285 service stations of the BP network and 950 Dia stores, located in the Community of Madrid and Andalusia. Specifically, users who refuel 30 liters at BP service stations They will be rewarded with a euro discount to use on their purchases at Dia. In parallel, those who reach the 30 euros of consumption in the stores of this supermarket chain They will receive one euro to refuel at the British company.

All this balance can be accumulated through the applications ‘miBP’ and ‘Club Day’for now only in Madrid and Andalusian establishments, although the agreement provides for its extension to other autonomous communities. Likewise, progress is being made in opening of 10 Dia pilot stores at BP service stations in the aforementioned autonomy. At the moment, four of the agreed establishments are already operational in the towns of Pozuelo de Alarcón, Las Rozas, Leganés and Alcobendas.

From BP, its Senior Marketing Manager Iberia Nuria Guix, this joint offer “confirms BP’s commitment to being the first option for our clients, to whom We offer multiple benefits, including discounts on purchases and fuel hand in hand with a prestigious brand like Dia.” The Director of Operations at Dia España, Alberto Serrano, believes that this move reinforces its closeness with its customers and highlights that “at Dia we work to make shopping always an accessible experience and this collaboration now expands that proposal, adding savings and convenience also when traveling.”

Customer experience and proximity

From Dia they highlight that these types of stores are aimed at making “a quick, comfortable and top-quality purchase in convenient locations, with extended hours and while they stop to refuel.” In this sense, they believe that the alliance will reinforce a fundamental pillar such as the purchasing experience and, at BP, they ensure that strengthen your business area focused on the consumer, improving its offer. The alliance with Dia follows the model of Similar agreements in other markets such as the Canary Islands with Hiperdino, Portugal with Pingo Doce, the United Kingdom with Mark&Spencer Food, Germany with REWE-To-Go and in Poland with Auchan.