Estrella Galicia repeats pairing with El Almendro to create a new edition of its beer with almonds and nougat
The idea space Galicia Star, Fábrica de Cervezas, has joined together with the nougat brand ‘The Almond Tree’ to present the second edition of “The Almond Tree” Both announced this Tuesday in a statement. This beer, described as “a Doppelbock with almonds”, that is, like a strong and very malty German lager, is aimed at those who want “a different experience with character.” As part of this collaboration, El Almendro has developed a nougat made with this beer that combines the intensity offered by the aforementioned Doppelbock and the tradition of the nougat.
“La del Almendro”, as this new beer is called, has been made with Brewers Gold hopswhich according to the brewery provides a spicy and fruity aroma with notes of currant and dark fruits, as well as with Pilsen, Vienna and Carafa Special III malts, that provide body and a malty profile. This Christmas product will be available in 50cl bottle format in packs of 4 units and will be distributed in food and hospitality stores, as well as in Estrella Galicia’s e-commerce, ‘Bigcrafters’ and in ‘Mega’, the brewery’s museum.
Promotion campaign on social networks
Likewise, “La del Almendro” will have an active promotional campaign on social networks and digital mediain which the Galician comedian Carolina Iglesias will collaborate. The promotional action will have the motto ‘Return as you have to return’. The content creator, who has more than 400,000 followers on Instagram, claims to return home for Christmas with sadness and irony: “You have to have what you have to have to come back how we have to go back,” he claims.
