Inditex is committed to “selective growth” in the United States and prepares new openings for 2026
The owner of Zara, Bershka, Pull & Bear or Stradivarius will continue betting on the US market next year. In a conference with analysts after the presentation of results for the first nine months of its fiscal year (February-October) yesterday, the CEO of Inditex Oscar Maceirasdescribed the country presided over by Donald Trump as “a very relevant market” in which they continue to see opportunities “to continue executing our strategy of selective growth in that market.” The senior executive admitted that the textile group’s market share is still “low” and that the company’s growth “it is in our hands, it does not depend on the performance of the market in general”. Along these lines, Inditex is already finalizing new openings for next year: San Francisco, Miami…
And a remodeling of one of its most iconic stores in the country, the one it has on Fifth Avenue in New York. On the other hand, the new ‘flagship’ that will open in San Francisco will be located at 400 Post Street and Miami will host the first two Bershka stores in the country “after its successful online performance.” A real novelty because of the 100 stores that Inditex owned in the country at the end of 2024, all but one corresponded to Zara (Massimo Dutti has another establishment). All this, after a year in which they have opened new openings in Los Angeles (The Grove) and in vegas inside the shopping center Caesars Palace. In addition, this week, he mentioned Maceiras will reach its 26th state with the inauguration of its new store in Charlotte (North Carolina). In addition to a reopening, “after a major remodel,” of its establishment in downtown Boston (‘Newbury Street’).
The new ‘flagship’ that Zara will open in San Francisco will be located at 400 Post Street and Miami will host the first two Bershka stores on American soil “after its successful online performance.” The legendary store on Fifth Avenue in New York will also be remodeled
More than 400 million euros in profits
Inditex achieved in the United States, at the close of its 2024 fiscal year in February 2025, a result before taxes of 415 million euros compared to 393 million in the previous year, according to the Annual Report. The company founded by Amancio Ortega already employs almost 6,000 people in the country of which more than 48.8% are Latino and, in taxes, it has paid 324 million euros and collected another 210 million for the US treasury.
A market with “a long journey”
For Javier Cuervo, professor at UNIE University, “It is not reckless the decision to continue opening Zaras and Berskha in the United States.” For this expert, the textile giant chaired by Marta Ortega has “a long way to go.” This expert illustrates this with a couple of facts: “Inditex has 17% market share in fast fashion with about 100 stores, while H&M has 27% of the market with 500 establishments: 5 times more stores with a 60% greater share.” All this, he adds “while H&M lowers prices and the Spanish group increases them.” This analyst sees it as feasible for Inditex to have 500 stores on US soil by 2029.
“Inditex has a 17% market share in fast fashion (in the US) with about 100 stores, while H&M has 27% of the market with 500 establishments: 5 times more stores with a 60% greater share”, Javier Cuervo (UNIE University)
Cuervo points out that the Spanish group “it is becoming more and more premium with stores in places like Fifth Avenue or Las Vegas at Ceasars Palace” and values Zara’s higher margin on American soil as well as its fast operations: “It is more premium and faster, with physical stores that offer wonderful experiences,” says the UNIE University professor. The higher margins that the textile giant enjoys, in his opinion, “gives it the ability to absorb more logistics and tariff costs”. Added to this is greater diversification in manufacturing: the company works with 6,615 factories in fifty countries. For all these reasons, this analyst argues that Inditex should not compete with Shein and Temu for a market with lower margins “and supported by the Government letting you do it.”
