“It will be essential in every operation”

The dwelling It is one of the problems that most worries Spaniards. In fact, For 37.1% of the population it is the main challenge facing our countryaccording to the Center for Sociological Research (CIS). This figure is not trivial: it reflects a level of concern that borders on the maximum of the historical series reached in times of the real estate bubble, specifically in September 2007.

This concern about access to housing is directly related to the high price that real estate has reacheds, which do not stop rising and are expected to close 2025 with a average interannual increase of more than 15%according to the real estate portal Idealistic.

In this context, experts agree, there is a figure in the sector that is not well known at a general level but which is emerging little by little with strength and whose job is to help the buyer in the process of acquiring the desired home with the aim of achieving the best prices and the best possible conditions: the staff real estate shopper.

From the Spanish Association of Real Estate Personal Shoppers (AEPSI) They explain that by hiring this figure, the client can save “between 5% and 20% of the starting prices of the properties” and “70% of the visits that are made with a traditional real estate agency.” “We are the first to find out about new products that come onto the market”he assures. In short, “a Real Estate Personal Shopper is a real estate advisor who positions himself and defends, exclusively and decisively, the interests of his client, whether buyer or investor,” highlights the AEPSI.

“Buyers who base their decisions on data and rely on experts with accurate market information Not only will they buy better, but they will do so more safely, profitably and sustainably.“said the popular economist Gonzalo Bernardos at an event by Property Buyers, a pioneering company in this type of advice. For Enric JimenezCEO of the company, “in the next decade, the difference between buying accompanied or not by a professional with data will be equivalent to several years of accumulated profitability.”

Bernardos and Jiménez agree that within a decade, home acquisition will be a much more professionalized, digital and data-driven process and that The figure of the real estate personal shopper will reach 30% of the market. According to AEPSI data, this model has gone from representing just 1% of the national market in 2010, to concentrate 8% of purchase and sale operations in 2025, which is equivalent to more than 5,760 million euros in accumulated transactions.

Gonzalo Bernardos: “Technology will not replace the expert”

“In 2035, this model will be the norm: The figure of the specialized advisor will be essential to guarantee security, transparency and profitability in each operation“underlines the CEO of Property Buyers, who anticipates that sustainability and energy efficiency will be consolidated in the next ten years as decisive factors in the valuation of properties.

Currently, only 15% of the Spanish residential park meets the energy standards set by the European Union for 2030, which opens a potential market of more than 300,000 million euros in urban rehabilitation and renewal over the next decade.

For Gonzalo Bernardos, specialized advisors will play a key role in identifying the most profitable opportunities and minimizing risks despite technological advances. “Technology will not replace the expert; will make it more necessary. The future of the sector will be the alliance between data, experience and professional ethics,” he says.

Subscribe to the Mi Bolsillo Newsletter to receive the best tips and tricks that will allow you to get the most out of your budget.