Juguettos will put more than 190 references of the Aragonese brand on sale
The Alicante chain of Juguettos toy stores will put on sale more than 190 references of the Aragonese brand Imaginariumfrom which it acquired all its assets, including patents, designs, brand and corporate image. The Aragonese Imaginarium, which was founded in Zaragoza in 1992 by Félix Tena, closed permanently in April of last year, after 30 years in the market.
Months later, Juguettos, which is a cooperative of merchants from the provinces of Alicante, Albacete, Valencia and Murcia founded in 1975acquired the brand to relaunch its products this coming Christmas. With this new presentation of Imaginarium, its catalog also returns, which, starting October 27, will be available in most stores, the website and the Juguettos mobile application. The company anticipates that, in the first year with Imaginarium items already on the market, these may account for 5% of its total turnover.
Imaginarium emerged as a value-added multichannel retail company with its own design and brand, specialized in the sale of toys and products for children, and whose symbol was its ‘double door’, one for adults and another smaller one for children. The company, which was listed on the Alternative Stock Market Until it was excluded on February 2, 2022, throughout its history it had nearly 800 workers and more than 420 stores spread across twenty countries.
