Dia will close the year with around 90 new openings, exceeding what was planned in its strategic plan
The CEO of Spain DayRicardo Álvarez, confirmed this Wednesday in the context of the Mass Consumption Congress, organized by the AECOC employers’ association today and tomorrow in Valencia, that the Dia supermarket chain will close this year over 90 new openings. “This is 50% above the 2025-2029 strategic plan,” Álvarez said in statements to the media. In this sense, he recalled that the aforementioned roadmap foresees the opening of up to 300 new stores in this period and that it was estimated at 60 new establishments per year. Regarding its alliance with BP, Álvarez has already assured that 3 new stores have been opened and that its objective is to maximize this agreement up to 30 new establishments in gas stations.
Álvarez (Dia) explained that the supermarket chain has “two sources of growth: own growth and another expansion as a great lever to grow per store. Specifically, he added that they are working “on 3 aspects: the assortment, trying to make categories more in line with what customers want and more clarity, the omnichannel to focus the promotional investment on the price, the application and our entire universe, in addition to working hard on the loyalty club.
Enhance prepared dishes
Regarding prepared dishes, Álvarez has recognized that it is “one of the market trends and we have developed 5 ready-to-eat products and “We are going to continue evolving along this line.” Along these lines, he highlighted that Dia is in a very different position and open to possible opportunities to grow also via acquisitions: “We are a company that makes money, we are profitable and we are in a different position than 4 years ago. “Now we are solid enough to be able to face or be attentive to any opportunity.”has stressed the head of Dia in Spain who assures that they are attentive to possible developments in the market
Settled in fourth position
Likewise, Dia has announced in a statement that it is strengthening its fourth position in the Spanish market and cited that its market share has grown by 0.14% compared to the same period in 2024 to 5.1% in the month of September, according to data from the consulting firm NielsenIQ. A behavior that has been attributed to “the strength of its proximity modelthe continuous improvement of the assortment, with a special focus on fresh products, and the commitment to a more convenient and accessible shopping experience for its customers.”
