Mercadona goes shopping and acquires its reusable packaging management provider to boost its logistics model
relevant movement of Mercadona in the logistics field. The distributor group headed by Juan Roig reached an agreement this Tuesday for the purchase of Logifruti, which is the supplier specialized in the management of reusable packaging for the supermarket chain. In a statement, the company has pointed out that the objective of this acquisition ands “unify all your logistics processes and continue consolidating the efficiency and sustainability of its distribution network.
The operation, which still needs Competition approval, will provide Mercadona with “important synergies” and, according to the Spanish group, it will allow them to further optimize available resources and strengthen their assembly line. All of this, they say, will help promote “a responsible logistics strategy and aligned with the principles of the circular economy”.
30 years of collaboration
The 1,600 Logifruit workers will join the Mercadona team, to develop the distributor’s logistics model, which has innovation and sustainability as one of its great bets. In addition to the “excellence in service.” Mercadona’s Logistics Director, David Cid, has thanked the collaboration maintained by both companies since 1996 and expressed his satisfaction with their decision to now integrate it into the structure of the distribution group. “to continue promoting efficiency, innovation and sustainability of its logistics processes”.
The president of Logifruit, Pedro Ballester, has assured that at the beginning of his relationship with Mercadona “We take on the challenge of offering a service that would adjust to their needs and that would provide them with competitive advantages.” 30 years have passed and, for Ballester, Logifruit has overcome this challenge “and achieved a degree of specialization and efficiency that we never imagined.” He has called the current operation “strategic integration” that will continue to add value to Mercadona and the rest of the suppliers.
