Moeve welcomes 2026 with 500 transformed service stations from its network in Spain and Portugal

Moeve will enter the year 2026 with 500 service stations transformed from Cepsa to Moeve. This means that the new brand has already been implemented in about a third of its network, turning its stations into new more digitalized spaces in which new sustainable energy options are incorporated, in addition to being customer-focused with an experience based on quality.

The energy company already has stations transformed into towns and roads in all the Autonomous Communities of Spain, Portugal and Andorra. In parallel with the transformation of the establishments, Moeve is also advancing in its offer for sustainable mobilitydisplaying one of the largest ultrafast electric charging networks in service stations throughout Spain and Portugal.

This network supplies 100% renewable energy and already has more than 260 cargo spaces ultra-fast operational (150 kW), publicly accessible and free, with chargers capable of recharging 80% of a car’s battery in an estimated time of 10 to 20 minutes depending on the model. Many of these establishments run on electricity obtained through solar panels installed there. The value proposition to customers contains the possibility of using the digital ticket, in addition to a car wash, Moeve Wash, which works with biodegradable products.

“Bet on quality and the customer”

In the offering of the company’s service stations, quality and variety prevail, through the sale of fresh products at Moeve Market and premium coffee and pastries in their corners R’spiro. The network’s service stations are also including new parcel services and deliveryconcentrating some of the daily demands of customers.

The offer is completed with the loyalty program Moeve gow, which has around 3.5 million customers who have access to discounts and promotions at service stations and associated businesses within their reach, in addition to giving them the possibility of acquiring the Multienergy Plan, together with Naturgy, which combines the contracting electricity and gas with discounts of up to 30 cents per liter for refueling and up to 15 cents per kilowatt hour for electric recharging.

Pierre-Yves Sachet, Director of Mobility at Moeve, has assured that they are “moving forward with firm steps in the transformation” of the network. “Moeve is a bet on quality and the customerand the best example of this are these renovated establishments, designed as places where you want to be, where the experience can be personalized and many daily services are available. “We will continue along this path to convince more people every day with our offer in energy and mobility.”

The Moeve brand is consolidated after a year

In addition to transforming 500 service stations, Moeve has consolidated its new brand in key areas. Firstly, sales of service stations with the new brand already exceed their previous Cepsa stations. Furthermore, Moeve is being a success for the talent attractionsince the external job portal receives around 35% more visits since the transformation.

Regarding social recognition data, it is already mostly known by society. According to Ipsos, an independent market research company, users They prioritize Moeve ahead of Cepsa in the spontaneous recognition of energy and mobility brands, being 20 points above the notoriety goal that the company was pursuing one year from now.

José María Solana, Global Brand Director of Moeve, has assured that “the company The transformation is going very well for him of its name and its culture, and it is consolidating even faster than expected. Today, Moeve represents the aspiration of the sector to transform energy and mobility and already has greater brand recognition than its predecessor in attributes such as sustainability, innovation or proximity.”

With these advances, accompanying customers in their decarbonization, rebranding or transformation of service stations, Moeve continues to advance its transformation strategy to 2030, Positive Motionwhich began to be deployed three years ago. The energy company has also sold 70% of its exploration and production assets, is developing the Andalusian Valley of Green Hydrogen and has reached the midpoint of the construction of its new 2G biofuels plant in La Rábida (Huelva), with the aspiration of becoming a benchmark for the energy transition in Europe.