The real savings when purchasing the most popular products on Black Friday barely reaches 15%
The real discount that consumers obtain when purchasing the most demanded products in the market Black Friday is 14.03% compared to September prices, compared to claims of up to 40% or more, according to Asufin, the Association of Financial Users, which has monitored since September 32 “star” products in 17 large stores and platforms to reveal price changes during these sales.
Asufin reveals that during the month of October The price of beauty products rose by 18%, fashion products by 7%, and toys by 5%. and 3% in the fitness category, meaning that there is hardly any real drop in prices today: toys remain practically the same price as in September, and beauty products are barely 1.4% below their prices then.
In addition, monitoring has made it possible to detect certain products, such as a perfume or a treadmill, with more expensive prices in the Black Friday than in September.
Where there are the most drops is in electronics and appliances, the only category whose prices did not increase during the last month, according to the association, since these are often old products, launched in 2023, 2024 or, at most, at the start of 2025, which are discounted more “to clear stock.”
To make responsible purchases these days, Asufin recommends paying attention to both the technological models, which are usually old but at the original launch prices, and the quality of the product, which may be inferior or “not having the same features as the standard models”.
Finally, lure effect products proliferate: the establishment or platform highlights great offers along with other products that are not so great, so, according to the association, it is advisable to compare and “buy only what you had planned to buy.”
