These are the brands preferred by Spanish consumers

Mercadona, Estrella Galicia, El Corte Inglés, Zara and Nescafé They are among the favorite brands in Spain, according to data from ‘Top Brands’ in Spain, carried out by Accumin Intelligence.

Specifically, Estrella Galicia consolidates itself as the favorite beer brand in Spain, expanding its presence on the map by also being the reference in Melilla, followed by Mahou and Alhambra, which complete the podium, while Regarding coffee, Nescafé leads in more than half of the national territory, thanks to its diversified offer and strong presence in the retail channel, followed by Marcilla and Saimaza, which consolidate their positioning with proposals aimed at sustainability and emotional connection with the consumer.

For its part, Mercadona is once again the preferred supermarket brand, followed by Lidl and Carrefour. Juan Roig’s brand, despite not having the largest number of establishments in any region, but its recognition and trust keep it at the forefront in practically the entire country.

In fashion, Zara reaffirms its position as a preferred brand. They are followed by Levi’s and Ralph Lauren, which continue to expand their influence and stand out in the Valencian Community or Melilla. This edition includes the sportswear category, where Adidas and Nike compete for regional leadership. Adidas stands out in communities such as Catalonia and Galicia, while Nike stands out in Madrid, Andalusia and several northern regions. This category reflects a change in consumer habits linked to well-being, comfort and an active lifestyle.

El Corte Inglés repeats as the brand that generates the most trust among Spaniards, followed by Amazon, which is gaining weight in several regions, and Estrella Galicia, which enters the national trust podium for the first time thanks to its local roots and consistent brand strategy.

In the technological section, Apple maintains its hegemony in the majority of autonomous communities, while Samsung continues to consolidate its presence as a versatile and competitive optionstanding out in regions with strong penetration in consumer electronics.