Banco Sabadell plans to launch the new website and application in the second quarter of 2026

Banco Sabadell has set among its objectives for the period 2025-2027 to accelerate the customer acquisition through digital channels. As part of this plan, the entity is preparing a website and a new application with which it also aims to reinforce its identity as an independent bank after the failure of BBVA’s takeover bid for the Catalan group. If everything goes as planned, the team led by César González-Bueno It plans to complete this process during the second quarter of 2026.

The online route has become a relevant source of new individual registrations for the bank. Looking ahead to 2027, the goal passes because only 30% are physically registered in branches. The launch of its ‘Digital Account’ in 2022 was a turning point for Sabadell in this sense, since previously to open an account you had to go to a physical office, so in four years they have achieved that digital hiring goes from being practically zero in 2021 to accounting for more than half of them.

To achieve these guidelines, Sabadell has used incentives such as the gift of money for direct debiting the payroll and the promotion of a paid account. Precisely, the Last week I extended until February 4 the offer and maintains 2.5% interest for new hires. It so happens that starting next month the profitability will decrease for those who are already clients from 2% to 1% APR. The idea is to follow a strategy similar to that of other banks such as Banco Santander or BBVA.

The team led by Carlos Torres It was proposed by 2025 to increase product sales through digital channels by 1.6 points after the previous year They already represented almost eight out of ten. Santander, for its part, is immersed in the deployment of its ‘One Transformation’ transformation plan, which is based on becoming a digital bank with branches while improving efficiency and driving growth to group level taking advantage of the global scale. The Cantabrian entity stopped making digital customer data public a long time ago, considering that in one way or another they all operate ‘online’.

In the case of the firm chaired by Josep Oliuthe roadmap contemplates a 15% increase in the growth rate, a figure that they expect to be 30% higher than that recorded in 2024 at the end of the period. According to data collected by Inmark, which last year began to include in the annual study ‘The Financial Behavior of Individuals in Spain 2025’, the Banco Sabadell user quota with a paid account amounts to 23.6%, which means that almost a quarter have contracted the product.

The report carried out by the consulting firm places the Vallesan firm as fourth in the classification behind ING (54%), Revolut (33.5%) and Bankinter (28.5%), but ahead of Kutxabank (16.6%), Bank Santander (14.2%), BBVA (12.7%) and CaixaBank (12%). Sabadell’s total penetration slightly exceeds 10.6%, which places it in seventh position nationally.

Sabadell has closed an exercise marked by BBVA’s failed attempt to buy the bank and now faces a new chapter in a context marked by the record results achieved and the sale of TSB, its business in the United Kingdom, to Banco Santander, for around 3.1 billion euros. In the absence of knowing the results corresponding to the fourth quarter of 2025, the ‘Bloomberg’ consensus anticipates joint profits of 1,672 million, a figure that contrasts with the profits of 1,827 million recorded twelve months earlier.