“It’s like a big flea market”

Everyone likes to show off their new t-shirt, jeans or jacket. Therefore, whoever more, whoever less, allows himself the occasional luxury of including a top brand item in your wardrobe with the aim of showing it off with pride. The problem is that the price of these products is usually higher than normal.

Fortunately for consumers, hundreds of outlets that offer premium brand items at great discounts. Among them, one of those that is making its way in our country with increasing force is HalfPrice, the Polish giant specialized in the sales model off price.

In these types of establishments Branded products, such as clothing or accessories, are offered at considerably reduced prices compared to their original price. Discounts can exceed 50%. The business model is based on purchasing surplus inventory, products from past seasons or factory balanceswhich are offered to consumers at very attractive prices, thus allowing brands to recover investment and customers to access quality items at low cost.

“Ours is a retail concept off price. This means that we offer the best quality-price ratio. Our team of marketers and tastemakers engage with brands and designers from around the world. Thanks to them, you can buy branded products at unique prices,” the company explains on its website.

In these large stores – generally more than 2,000 square meters – we can find clothing, footwear, accessories, household products, toys, suitcases, snacks or even beauty items from more than 3,000 prestigious brands such as Ralph Lauren, Calvin Klein, Michael KorsReebok, Fila, Valentino, Prada, Chloe or Moschino, among others.

“It’s similar to Ross or Marshall”

About these establishments, customers offer all kinds of reviews on Google, with positive and negative comments about their shopping experience, but there are many that curiously highlight their similarity to popular American outlets, such as Ross, Mashalls or TJ Maxxthe largest company globally that applies this business model with balances with up to 70% discount.

“I love how they have everything organized in this store, everything by size, It reminds me a lot of the style of outlet stores in the US. This is how you should be in all stores. There is also quite a variety in sizes. Very good,” says Sara Gómez.

“Similar style to Ross or Marshall stores in the USA. Very good offers and very good clothes. It takes a little time to be able to balance everything perfectly and make it very profitable in price,” appreciates Manuel Fariña.

Other customers, like Daniel Bordean, rate HalfPrice as “a great brand name clothing market”. “It’s a huge store. I don’t give it 5 stars for the sole reason that you get very tired looking for things although they are very well determined on their shelves with their numbers and sizes.

From Zaragoza to Cadiz

HalfPrice, which was born in May 2021 in Poland, landed in Spain in November 2024 with the opening of a 2,500 m2 store located in the Puerto Venecia shopping center in Zaragoza.

Since then, the company has opened up to eight stores on the peninsula, the last in the LUZ Shopping outlet mall in the province of Cádiz. It is also present in Madrid, Almería, Bilbao, Cartagena, Lorca and Ponferrada.

The brand also has stores in other European countries, such as Poland, Austria, Czech Republic, Slovakia, Croatia, Romania, Ukraine, Slovenia, Lithuania, Latvia and Hungary. HalfPrice is part of the Polish CCC group, one of the largest footwear companies in Europe, with nearly 1,000 stores and 90 retail platforms. ecommerce in 28 countries under the brands CCC, eobuwie.pl and Modivo.

Subscribe to the Mi Bolsillo Newsletter to receive the best tips and tricks that will allow you to get the most out of your budget.