When do the January sales start? Dates and how to save after Christmas

After the whirlwind of Christmas, the gifts of Three Kings and the excitement of the Lottery, January becomes the perfect month for lovers of offers. Sales transform stores and websites into a true paradise of irresistible discounts that make this start of the year the ideal time to renew the wardrobe or take advantage of opportunitiess that only arrive once a year, making each purchase feel like a little reward after the holidays.

Sales before and after Kings

In Spain, the 2026 winter sales start right after the big holidays at the beginning of the year. The most common date In most autonomous communities it is January 7, just after Three Kings’ Day, when most physical stores and shopping centers open with significant discounts on fashion, home and technology.

However, the dates are not identical throughout the territory, since each autonomous community can set its own calendar. For example, In Madrid, many businesses start sales on January 1, while in Aragon they go ahead to January 6and in many other regions January 7 is considered the official start. This flexibility allows some areas to adjust to the calendar of local holidays and customs.

In addition, more and more stores and big brands They advance their sales campaigns on their channels on-line: Many open special offers on the night of January 6 or even a few days before to attract registered customers on their websites and applications. This means that, although the general start is around January 7, the most “early bird” buyers can find interesting discounts from almost Three Wise Men.

The following sales after the winter ones

For the next sales we will have to wait for the hottest months of the year, when summer arrives accompanied by irresistible opportunities to renew the wardrobe, equip the house with seasonal items or get summer gadgets and accessories with attractive discounts. Physical stores and online platforms are preparing to welcome buyers with promotions that usually last several weeks, offering everything from light fashion to items for vacations and outdoor leisure.

These summer sales They usually start in mid-July in the majority of autonomous communities in Spain. For those who prefer to plan their purchases, it is a perfect opportunity to get ahead of back to school, vacations or simply to get bargains on summer products that will not be seen again at such reduced prices until next year.

How to save on January sales

CaixaBank offers some practical tips to make the most of the 2026 winter sales without compromising finances. In the middle of January, just after Christmas expenses, it is essential make a budget adapted to each economy economy. “Planning how much you can spend and sticking to that figure will help you take advantage of offers without affecting your financial situation,” they say.

Furthermore, it is recommended “set clear objectives: Decide in advance which products you really need and avoid impulse purchases, including only the essentials in your sales budget.

Other tips from CaixaBank include “review the purchases you have been putting off.” If a product seemed too expensive to you before, this may be the time to purchase it at a discount. And don’t just limit yourself to clothing: although coats, footwear and winter clothing are the most common, the sales also usually include interesting offers on electronics and other household itemsallowing you to take full advantage of these promotions.