Ikea closes its urban store in Las Rozas, in Madrid, after 4 years

Ikea is going to close its urban store in Las Rozas (Madrid)a smaller store format that has been tested in large cities since 2017, information provided by Cinco Dias and that it has been able to confirm. ‘Economic information’. The establishment was opened 4 years ago. Sources from the Swedish company have assured that the entire store staff will be relocated to other establishments and have described this closure as something specific. “This decision does not in any way represent a brake on the expansion of IKEA in Spain but rather the opposite”, have pointed out from the multinational furniture and home equipment company in reference to the recent opening in Victoria and the one that will soon take place in Gerona (Catalonia).

Testing smaller formats

The sources consulted emphasize that a project like the one in Las Rozas is part of a global plan to test different formats in several countries, including Spain, where the Swedish group “test pilots to then export to other countries.” Specifically, they mention that the Spanish market is the birthplace of the smaller formats of the chain specialized in furniture and home equipment known as “planning studies” and they have already spread throughout the world. “We were also the first to open urban stores in large cities,” recall the aforementioned sources, who use IKEA Goya as an example.

About IKEA La Rozas acknowledge that it has helped them test this smaller store format in a key market in Spain, but after listening to the consumer, they have deduced that it is not It was turning out to be as functional as they could have wanted. What they relate to “a format test from which learning is extracted and from which other options to explore will arise,” the Swedish multinational has commented. Now, they qualify the sources consulted, from IKEA They will continue studying “new opportunities” for new formats both in the area and in the rest of Spain.

“A specific decision”

When asked by this media, IKEA sources flatly deny that they have another planned closure and describe the Las Rozas case as “a specific decision, which “It doesn’t respond to our map of contact points being rethought or anything.” In this sense, they insist that new establishments are opening in other Spanish locations. In the Swedish multinational they declare themselves open to “explore opportunities” and they recognize that they are exploring different opportunities in other locations.